Purple

Start your store off strong

Don’t want to start with a blank canvas? With Purple, you don’t have to.

• Begin with ready-made templates for important store pages.
• Build pages faster with reusable block patterns.
• Adjust colors, typography, and spacing via global styles.
• Edit your store visually using the WordPress Site Editor.

Get a head start on every page

Purple includes templates for key parts of your store, including the homepage, product catalog, product pages, cart, a conversion-optimized checkout, and order confirmation.

It also includes standard content templates for pages, posts, archives, and search, so your entire website looks good from the get-go.

Everything is built with WordPress and WooCommerce blocks, so you can customize the entire shopping journey, rearranging content and adapting templates to fit your products and brand.

Move faster with flexible, reusable patterns

Choose from curated patterns for hero sections, product collections, category layouts, reviews, editorial content, calls to action, and more — without having to assemble every section block by block.

There’s no need to design every page from scratch: Purple also includes complete page patterns, with full layouts for pages like About or New arrivals.

Insert a pattern, replace its content, and rearrange the blocks as you need.

Change your look without changing themes

You’re in charge — use the Site Editor and global styles to tailor Purple to your brand. Update colors, typography, spacing, headers, footers, and page layouts using familiar WordPress tools.

While Purple’s demo shows an apparel store, its flexible layouts and style options support a wide range of products and visual identities.

Designed for all devices

Purple’s layouts automatically adapt across screen sizes so customers can browse and buy on any device.

A solid foundation — built for you by Woo

Purple is free to install and created and maintained by Woo.