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Our Mission

All successful journeys start with purpose.

We want to be the ultimate WordPress toolkit provider to empower people to build greater things with WordPress. Want to help make the web a better place each month? We’re hiring.

Hiro
  • People
  • Global
  • Innovation
  • Growth
  • Fun
  • Community

People

People are at the heart of all we do, inside and out, and their success and well-being is paramount. With all decisions we make, we keep our customers in mind. We’re dedicated to winning others over (WOO) with hard work and excellence and search the world for exceptional individuals to join our international team of remote working WooNinjas.

Innovation

We celebrate innovation in all of its forms. To help people to do great things with WordPress we need great products and we’re never content to rest on past victories. We constantly improve our systems and support and grow our product offering through learning, hard work and listening to our customers.

Global

We are a globally-minded group of individuals and have a diverse team, customer base, product range and voice. Whoever you are and wherever you are in the world, we’re glad you aren’t the same as the next ninja. Thinking global is how we grow, stay ahead of the pack and reach the four corners with Woo.

Community

We are big fans of open-source philosophy and are committed to contributing ongoingly to the greater WordPress community. We recognise the importance of having strong relationships outside our own community and customer base and keep a lookout for ways to partner with and create business for others.

Growth

To remain sustainable we need to be constantly growing – in influence, skill, service, market share, thought leadership and a myriad of other ways. We celebrate growth in business and people and are constantly going after more, taking calculated risks to stay ahead of our game.

Fun

We like to have fun. You too? We take what we do seriously – but not ourselves – and even when the rubber hits the road we remind each other the sun will rise again.

WooCommerce - the most customizable eCommerce platform for building your online business.