Use Case: Offer Bundle-Sells

You have probably seen bundle-sells before: Much like a cross-sell, a bundle-sell is an offer to purchase a helpful add-on, along with the currently viewed product.

Compared to cross-sells, bundle-sells are easier to discover and convert immediately. This makes them ideal for recommending highly related, optional items that are:

• frequently bought with the viewed product;
• lower in cost; and
• usually high in margin.

Product Bundles lets you add “frequently bought together” recommendations to any product from the Product Data > Linked Products tab.

The presentation of bundle-sells on the single-product page is optimized for WooCommerce. In most small- to medium-size WooCommerce stores, bundle-style recommendations convert better on average when offered above the add-to-cart button:

• Bundle-sells are easier to discover this way, because they are more tightly coupled with the main product.
• Adding new page elements and sections to display bundle-sells makes them easier to miss or ignore. Clutter is not a WooCommerce feature.

• WooCommerce
• WooCommerce Product Bundles
• Storefront

To add a bundle-sell to an existing product:

1. Go to the Products admin page.
2. Edit a product that you consider a good candidate for offering bundle-sells.
3. Go to Product Data > Linked Products and locate the Bundle-sells field.
4. Search for an optional product to recommend and add it.
5. Repeat, if needed.
6. Enter a Bundle-sells title below, e.g. “Frequently Bought With…”.
7. Remember to Update the product to save your changes.

Compared to other recommendation types, bundle-sells are more likely to end up having a negative impact on conversion. Use them sparingly and wisely. As a rule of thumb, bundle-sells ought to be relevant, helpful and lower in cost than the viewed product. If in doubt, ensure that your choices are backed up by strong, data-driven evidence.

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