How to Set Variation Swatches on the Shop or Archive Page (Redirect to Single Product Page)

Variation Monster for WooCommerce includes a powerful feature that displays variation swatches on shop and archive pages and automatically redirects customers to the single product page with the selected variation pre-applied.

This makes it easier for customers to preview and choose variations directly from the shop page while keeping the full purchase flow on the product page.

How This Feature Works

↑ Back to top

When a customer clicks a variation swatch (such as color, image, or button) on the shop or archive page:

  • They are redirected to the single product page
  • The clicked attribute term is already selected
  • The customer can continue purchasing without reselecting variations

This provides a smooth and intuitive shopping experience.

Step 1: Enable Redirect Swatches Globally

↑ Back to top
  1. Go to WooCommerce → Settings → Variation Monster
  2. Open Variation Swatches → Archive Page
  3. Enable Show Attribute into Archive (Redirect)
  4. Save the settings

Step 2: Enable Redirect Swatches per Product

  1. Edit the desired variable product
  2. Open the Variation Monster tab under Product Data
  3. Enable Variation Swatches on Archive Page (Redirect Single Product Page)

This allows product-level control over which products use redirect swatches.

Step 3: Enable Attributes for Archive Display

↑ Back to top

For each attribute:

  1. Select Show in Archive Page → Yes
  2. Choose which attributes should appear as swatches on the shop/archive pages

Only enabled attributes will be shown to customers.

Step 4: Preview on the Shop or Archive Page

After completing the setup:

  • Variation swatches will appear on the shop and category pages
  • Clicking any swatch will redirect to the single product page
  • The selected attribute term will already be applied