Woo Newsroom

Are you a journalist, writer, or reporter looking to publish information about Woo? You’re in the right place! Welcome to the Woo Newsroom, or for you insiders, the WoosRoom.

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 30.8% of the top million online stores.* Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees based around the world.

StoreLeads, StoreLeads.app, May 2024 ​​

WooCommerce in numbers

3.6M

live installations
 

StoreLeads (using Woo Cart/Checkout),
State of Ecommerce

934+

official Woo Marketplace products,
and growing daily

Woo Marketplace

33.4%

year-over-year growth
 

StoreLeads, Growth of WooCommerce

80k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

442

Woo employees around
the world

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs to build an accurate estimate of WooCommerce installations, growth, and geographic distributuion.

Latest Woo news

What’s new with Woo: April 2024
Better attribution, a new look for product details, and a cornucopia of extra-witty, super-corny spring metaphors. The latest happenings with Woo!
Woo.com migrating back to WooCommerce.com
Next week, on the morning of April 9, 2024, Woo will revert our domain name WooCommerce.com back to WooCommerce.com.
Introducing the WooCommerce.com Update Manager
Woo stores using Woo Marketplace extensions or themes will be required to install the WooCommerce.com Update Manager to get new updates and streamlined support.
Email sender requirements: What you need to know for February 1, 2024
Avoid the spam folder: How to verify your domain for transactional and promotional emails. What’s SPF, DMARC, and DKIM? Steps to ensure email compliance.

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the Woo Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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