WooPayments

By Umar Yosufzai, CEO of Khaliskada (https://khaliskada.com)

I am writing as a dedicated member of the Pakistani e-commerce community and as the CEO of Khaliskada, an organic brand specializing in premium, wild-harvested products.

Currently, thousands of entrepreneurs in Pakistan rely on WooCommerce to power their dreams. However, we face a significant barrier: the lack of access to WooCommerce Payments. While brands like Khaliskada (https://khaliskada.com) strive to offer a professional experience, the absence of native payment integration remains a primary hurdle.

Pakistan is one of the fastest-growing digital export markets globally. By expanding WooCommerce Payments to our region, you tap into a massive, underserved demographic currently forced into complex third-party integrations or platform churn.

Key Reasons for Expansion:

MARKET GROWTH: The e-commerce sector in Pakistan is seeing double-digit annual growth. Brands like Khaliskada prove the demand for authentic local exports.

PLATFORM LOYALTY: Merchants prefer WooCommerce’s flexibility, but lack of a streamlined checkout is the primary reason for switching to competitors.

TRUST: For international customers, an integrated UI builds immediate trust—vital for Pakistani businesses selling globally.

ECONOMIC IMPACT: Simplified processing empowers SMEs to scale, contributing to the local digital economy.

We urge the WooCommerce team to prioritize Pakistan in your roadmap. We are ready to embrace a more professional and integrated way to do business.

Best regards,

Umar Yosufzai
CEO of Khaliskada

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