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UTM Term and Content in Order Attribution Tracking

Hi,

Order attribution tracks and stores the utm_term and utm_content parameters, but doesn’t display those in the “Order attribution” box in the order details. Those are important and could be added to the woocommerce/templates/order/attribution-details.php also.

Kind regards,
Niko

Author

nikoviitala

Current Status

Open

Last updated: January 5, 2025

2 comments

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  1. nikoviitala says:
    March 10, 2025 7:40 am

    Only a small change to the code of attribution-details.php is needed. Please implement this.
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  2. vladc25 says:
    March 6, 2025 8:12 am

    It would be extremely useful to be able see more UTM parameters – most importantly the term parameter, which would show us which keywords actually drive conversions.