WooCommerce Analytics

WooCommerce Analytics has advanced order attribution reporting that provides powerful insights into each order’s last-touch data, whether you’re just launching or have thousands of products in your catalog.

What you’ll get

With WooCommerce Analytics, you’ll gain access to five comprehensive order attribution reports that check the last touch of the shopper’s journey and break down your orders by different attribution metrics:

• Orders by channel: Understand which channels (e.g., organic social, email, referral) drive the most orders to your store.
• Orders by source: Identify the top sources within channels (e.g., Google, Facebook, Instagram) contributing to sales.
• Orders by device: Track which devices (e.g., mobile, desktop, tablet) your customers are using to place orders.
• Orders by campaign: Evaluate which marketing campaigns are the most effective in driving sales.
• Orders by channel and source: Combine channel and source data for a more detailed view of your order attribution (e.g., see Paid Ads broken down by Google vs. Facebook vs. Instagram ads).

Scale your business

• Stay ahead of the competition: Identify underperforming channels and devices, and take action to refine your marketing tactics and drive sales.
• Maximize marketing ROI: Use detailed order attribution data to pinpoint which channels, sources, and campaigns are delivering the best return on investment, and allocate your marketing budget accordingly.
• Improve customer targeting: Better understand your customers’ behaviors and preferences to tailor your marketing efforts to their needs, boosting conversion rates and customer satisfaction.
• Make informed decisions with confidence: Make data-driven sales and marketing decisions vs. relying on guesswork.

Identify top performers

Get a quick overview of your top-performing channels, sources, devices, or campaigns and how they contribute to your gross sales. Use these insights to:

• Optimize marketing spend: Allocate budgets more effectively by identifying top-performing channels and sources to invest in your highest ROI campaigns.
• Refine targeting strategies: Tailor your messaging or promotions to the most profitable customer segments.
• Improve customer experience: Optimize the customer journey on the best-performing devices or channels to further enhance the shopping experience.
• A/B testing and experimentation: Use insights from your top channels to identify ways to improve lower-performing channels and run A/B tests.
• Inventory and demand planning: Better forecast demand and adjust your inventory planning accordingly.
• Measure campaign effectiveness: Evaluate campaign performance against historical data and adjust strategies to optimize sales.
• Sales funnel optimization: Understand which sources or devices drive the most conversions to streamline the sales funnel and remove friction from the purchase process.

Dig deeper using comparisons across metrics

Filter and compare your store’s order attribution data across different channels, sources, devices, or campaigns, and dig into a range of metrics, including gross sales, net sales, refunds, number of orders, coupon usage, fees, shipping costs, new customers, repeat customers, and average order value. Discover what really drives sales for your store and find valuable opportunities for improvement.

Customizable timeframes

Use custom time frames (e.g. promotional periods, holidays, or seasons) to analyze trends and patterns over specific periods.

Get started

1. Enable Order Attribution tracking in WooCommerce Core
2. Download and install the WooCommerce Analytics extension
3. Connect your store and sync your data