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What if your price tag said “you decide”? Open Price for WooCommerce replaces fixed prices with a customer-entered input field — letting buyers pay what they want, what feels fair, or what shows their support. One plugin. Infinite pricing possibilities.
Some customers would pay more than your listed price if you let them. Some won’t buy at all because your fixed price feels too high. A rigid price tag treats everyone identically, even though no two customers see your product the same way.
Artists, creators, non-profits, digital product sellers, and community-driven stores have known for years that flexible pricing builds deeper relationships and broader audiences. Open Price for WooCommerce makes that model available to any WooCommerce store — with full control over how, where, and for whom it applies.
When customers choose their own price, something shifts. They are not just buying — they are participating. Supporters pay more to back a creator they believe in. Cautious buyers try a product at a lower entry point and come back for more. Community members contribute what they can afford rather than walking away entirely.
Open pricing does not mean giving your products away. It means letting the value conversation happen on your terms, with rules you set and visibility you keep.
Remove fixed price restrictions and replace the static price display with a customer-entered input field. Shoppers set their own value before adding the product to the cart and proceed through checkout exactly as normal — the only difference is that the price is theirs to decide.
Open pricing does not have to mean uncapped. Set a suggested price to anchor customer expectations, a minimum price to protect your margins, or both — while still giving customers the freedom to pay more if they choose. You define the floor; customers decide the ceiling.
Apply open pricing exactly where you want it. Configure rules for individual products, entire product categories, specific user roles, or your whole store. Run a pay-what-you-want campaign on a single product while the rest of your catalog stays at fixed prices — or roll it out everywhere at once.
Replace the default price tag with a custom message that fits your brand and model. Show “Pay What You Want,” “Name Your Price,” “Support This Project,” or any label that speaks to your audience. The product page updates automatically to reflect the open pricing experience.
Enable a contribution-based purchasing model where customers can pay above the suggested amount to support a creator, project, or cause. Ideal for artists, developers, non-profits, and any store where community backing matters. Turn every purchase into an act of support.
Open pricing is available to every visitor — not just registered users. Guest customers can enter their own price and complete checkout without creating an account, removing a common barrier to conversion and making flexible pricing accessible to your entire audience.
Every customer-entered price is recorded and visible throughout the shopping process — in the cart, at checkout, and in order details. Monitor pricing behavior, analyze what customers are willing to pay, and support transactions with complete confidence that nothing is hidden.
Sell your digital work, music, art, or writing with pricing that invites support. Fans who love what you do will pay more when you give them the chance — and first-time visitors can try your work at a price that feels accessible to them.
Accept contributions alongside purchases, or run entirely donation-style product pages. Supporters can give what they can, and every transaction is tracked cleanly in your WooCommerce order history.
Remove the price-anchoring friction that stops customers from hitting “Buy Now” on ebooks, templates, courses, or software. An open price field invites engagement where a fixed price creates hesitation.
Test pricing strategies on specific products or categories without touching your full catalog. Apply a pay-what-you-want rule to a new launch, gather real willingness-to-pay data, and adjust your pricing strategy based on what customers actually tell you with their wallets.
Add an open price product to any order flow as an optional tip or contribution line. Let customers add extra support to a purchase they already love — a simple addition that costs nothing to implement and adds measurable goodwill.
The minimum price setting. You can set any floor you choose — or leave it open if your model supports it (donations, for example). Most stores set a minimum and a suggested price, giving customers a clear anchor while preserving their freedom to contribute more.
Yes. Open Price for WooCommerce integrates directly with WooCommerce’s standard cart, checkout, and order management. No rebuild required — it layers on top of what you already have.
Yes. Pricing rules can be applied per product, per category, or store-wide — independently of each other. The rest of your catalog stays completely unaffected.
Yes. Rules can be configured by user role — so you can offer open pricing to members or wholesale buyers while guests see standard fixed prices, or any combination that fits your model.
Yes. Every custom price is recorded in full in the cart, checkout, and order details — visible to you as an admin at every stage of the transaction.
You are covered by a full 30-day money-back guarantee. If it does not fit your business model, request a refund — no questions asked.
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