Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Tumbling Snippets

    We are pleased to announce a new addition to our growing portfolio of WooThemes Tumblr based themes – it’s called Snippet. The Snippet home page serves as a showcase of all your latest Tumblr posts, neatly arranged and categorized thanks to clean iconography and a very flexible JS Masonry powered grid layout (that we’ve previously…

  • City Guide Gets Some New Features

    City Guide has surprisingly been one of our best sellers over the last couple months, as our theme leaderboard proves. We say surprisingly because it is a niche directory-based theme, with innovative Google Maps integration, but far from our usual winning formula. Given it’s popularity and the wonderful feedback from users and beta testers Fox…

  • It’s in the diary

    Thursday 22nd April was in the diary for the launch of our latest feature packed WordPress theme. We’ve managed to stick to that release date and we can finally introduce you to our latest beauty entitled “Diarise“. As the name suggests this theme is based around the calendar functionality of the WordPress system. But taking…

  • Canvas 2.0

    We have had a lot of people request some extra functionality in Canvas, and we promised to deliver on some of the requests. After a bit of a delay, we can now finally show you a couple cool new features that will add an extra layer to this popular theme. Magazine Page Template & Business…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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