Launch your app in style

Written by Mark Forrester on May 19, 2010 Product News.

Apz is a niche business theme for developers/designers wanting to showcase their application/product on a unique home page that highlights all of it’s features/benefits, social media surrounding it, and multimedia created to advertise it.

The default Apz home page design

On first glance it looks like it is designed for Apple iPhone apps exclusively, but given it’s a hugely flexible nature one can easily disable the iPhone imagery and it can become completely flexible for your requirements.

What also excites us about this theme is that it is the first theme that our multi-talented forum ninja – Kirstin Pauk – has designed for us. What you might not know about Kirstin is that his skills are not limited to only great customer service in the woo forums with over 7500 forum threads posted. He is also a very talented pianist, apparently with a history in opera singing too, a Star Trek evangelist, AND a ninja with an obvious good eye for design. Watch this space because Kirstin is already working on another theme at the moment.

The orange Apz alternate style with a multimedia overlay clicked on.

The home page can also showcase custom widgets like a “Customer Feedback” and “Twitter Stream” widgets, as well as a uniquely styled blog module. There is also a dedicated blog section to the Apz theme.

The Apz blog page template.

Feedback is most welcomed, feel free to browse the demo for a more detailed look at the theme. Then you might feel the urge to buy it here 🙂


19 Responses

  1. Alex White
    May 19, 2010 at 1:45 pm #

    It would be good to be able to replace one of the pictures with an email signup form for list building. Also, with the scrolling of the main image, it’d be good for a pause/play button. Can you replace the “in the app store” with a different button?

    • Magnus
      May 19, 2010 at 2:09 pm #

      Can’t add a pause/play, but the slider stops if you click one of the navigation buttons.

      Replacing the app store button is easily done, by simply replacing the image in the images/ folder.

  2. Alex White
    May 19, 2010 at 1:52 pm #

    Another question. Is it possible to fix the size of the featured area, so it doesn’t resize all the time? Boxes is a good feature. Will they becoming to previous Wootheme releases?

    • Magnus
      May 19, 2010 at 2:10 pm #

      Yes you can set a fixed height on slider, and disable resize.

  3. danielkbx
    May 19, 2010 at 2:04 pm #

    That really looks great, gonna try it. Perfect mixture of phone-related elements and classic blog theme.

  4. Taylor
    May 19, 2010 at 5:57 pm #

    Just a note that the pop-up screens for videos have have an ill-positioned space around the video embed itself. Its not tight and appears to be a fixed width without any centering.

    • Magnus
      May 19, 2010 at 6:18 pm #

      Cheers, will have someone have a look at it.

  5. shawn gaffney
    May 20, 2010 at 4:36 am #

    Very nice fist theme there!

    One thing I would strongly consider changing though. When you click on an object on the homepage and get the modal pop-up box, the animation should stop sliding. It’s rather distracting when trying to watch a video in the pop-up to have my screen moving around like that.

    Only other change I would probably do myself is to apply a slight grey background to the internal pages. It’s quite a shock to the eyes to go from a darker grey entry page to a vibrant white like that. Gives the impression of not matching.

    Overall, I do like the concept. Very creative use of the slider and minimalistic modal design.

    • Judo
      May 20, 2010 at 9:10 am #

      +1 on the internal page colors – these should have some consistency with the front page. Perhaps slightly lighter grey (or front page theme colour).

      It definitely looks disjointed now.

      • Magnus
        May 20, 2010 at 10:19 am #

        I think it looks correct now. Feel free to modify the background color though through tweaking the CSS 🙂

    • Magnus
      May 20, 2010 at 10:19 am #

      I don’t think that is possible without hacking the slider core script unfortunately.

  6. Artepick TM
    May 20, 2010 at 4:57 pm #

    Congratulations, Kirstin Pauk!


  7. Goh Lee Chong
    May 22, 2010 at 5:24 am #

    Great work, thanks!

  8. Steven Blackwood
    May 26, 2010 at 12:14 pm #

    Have you guys cleared this with Apple? Part of their iPhone dev kit says:

    Background color
    The Apple-provided iPhone image can be displayed only on a white background. Do not place the iPhone image on a black background or on any color or pattern. Always include the reflection at the lower edge of the iPhone image.

    Ditto with the App Store badge. And they can only be used by iphone dev partners who have signed up, etc.

    If your usage derives from a different set of guidelines, could you link to the source, please? I’d like to use an iPhone image, but the current restrictions, at least the only ones I could find, are pretty severe, and this theme doesn’t appear to meet them.

    • Magnus
      May 26, 2010 at 1:01 pm #

      No we haven’t cleared anything with Apple as we are not developers for iPhone. It’s up to the iPhone devs to abide by Apple’s dev kit rules.

      • Steven Blackwood
        May 26, 2010 at 2:47 pm #

        That’s cool, I wasn’t sure if it mattered or not for non-devs (like myself).

        At any rate, another beautiful theme, congrats!

    • Magnus
      May 26, 2010 at 1:02 pm #

      Also not sure if anybody abide by those specific rules. See examples here:

  9. Unk
    June 9, 2010 at 11:55 am #

    Love the theme! Only thing that I would like is an Android version with the Nexus One instead of the iPhone (but I can do that myself, too)


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