Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.^* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

^*StoreLeads, January 2026

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WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

Announcing WooConf 2017: get all the details and reserve your spot

May 2, 2017

WooConf 2017 tickets are now on sale! Find out how you can save $200 by buying yours now, plus read all about this year’s conference.
Grow your reach and drive sales with Facebook for WooCommerce

April 21, 2017

With the free Facebook for WooCommerce extension, you can set up remarketing ads and promote your products right on your Facebook Page. Learn more here!
WooCommerce 3.0 brings an improved product gallery, treats for developers and more

April 4, 2017

WooCommerce 3.0 is here! Read all about the improved product gallery, CRUD classes, performance improvements and more right here.
WooCommerce.com now requires a WordPress.com account

January 31, 2017

You’ll now be asked to use your WordPress.com account when logging in to WooCommerce. Here’s why we made the change and how you can give feedback.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.