Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

*StoreLeads, January 2026

Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles
Illustrated icons of a globe, paper airplane, megaphone, and speech bubbles

WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Meet our longest serving Woo Happiness Engineers

    Part of the celebrations around our ninth birthday have taken stock of how Woo has evolved and grown over the years. Because support is a foundational part of our business and service, what better way to pause and review than through the voices of three of our longest serving happiness engineers. Stuart Duff, Sven Hutchinson,…

  • Get up and running faster: Product importer, shipping service, extension management

    Since our 3.0 release in April, we’ve been working on a slew of improvements to make it faster and simpler to get up and running with WooCommerce: Save time with the new, built-in import/export feature to add and update product information Manage WooCommerce.com subscriptions directly in WooCommerce Ship products more easily in the US and…

  • Q&A with Thrive, a digital agency from the Gold Coast of Australia

    The Gold Coast of Australia is a highly sought-after tourist destination with its sunny sub-tropical climate, perfect beaches, surf culture, and buzzing nightlife. Tourism aside, it’s a major film production hub and – the home of Thrive, a digital agency integrating WooCommerce beautifully into their clients’ stores. Read on for our Q&A interview with Thrive’s founder, including why they…

  • Win a golden ticket to WooConf

    We’re hosting a conference this October for WooCommerce developers, the one and only WooConf! In fact early bird tickets went on sale just last week. Our theme for this year is open eCommerce, and in the spirit of the gathering we’re running our golden ticket competition for the third time. One lucky person will win a paid trip…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone, check out our brand guidelines.

Brand guidelines
Icons of lettering and brand colors, plus the Woo logo
Icons of lettering and brand colors, plus the Woo logo

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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