Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Saying Goodbye to Canvas

    We’ve come to a difficult decision: as of today, we’re no longer selling Canvas. WordPress is constantly evolving, and Canvas is no longer a good option for site builders using newer versions of WordPress – we don’t want to recommend a theme we don’t think will serve you in the future. We’ll continue to provide…

  • What’s new in WooCommerce 3.2: Improved coupons and extension management

    Since our last minor release we’ve been working on a multitude of improvements to improve the admin experience in WooCommerce 3.2

  • Meet our longest serving Woo Happiness Engineers

    Part of the celebrations around our ninth birthday have taken stock of how Woo has evolved and grown over the years. Because support is a foundational part of our business and service, what better way to pause and review than through the voices of three of our longest serving happiness engineers. Stuart Duff, Sven Hutchinson,…

  • Get up and running faster: Product importer, shipping service, extension management

    Since our 3.0 release in April, we’ve been working on a slew of improvements to make it faster and simpler to get up and running with WooCommerce: Save time with the new, built-in import/export feature to add and update product information Manage WooCommerce.com subscriptions directly in WooCommerce Ship products more easily in the US and…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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