Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Preparing WooCommerce for the arrival of Gutenberg
Dedicated WordPress users have probably heard about Gutenberg, the revolutionary new editor currently in development as a feature plugin and scheduled for inclusion in WordPress version 5.0. It transforms the way we edit content of our WordPress websites by providing a richer “block”-based experience. Put simply, a block is any single element of content –…
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WooConf: State of the Woo
This is the first part in a series of posts highlighting talks from WooConf. You can watch the talk or read some of the points below. WooCommerce has been amazingly successful over the last five years. The plugin itself has more than 32M downloads, more than 3M active installs, and over 600 contributors to…
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Saying Goodbye to Canvas
We’ve come to a difficult decision: as of today, we’re no longer selling Canvas. WordPress is constantly evolving, and Canvas is no longer a good option for site builders using newer versions of WordPress – we don’t want to recommend a theme we don’t think will serve you in the future. We’ll continue to provide…
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What’s new in WooCommerce 3.2: Improved coupons and extension management
Since our last minor release we’ve been working on a multitude of improvements to improve the admin experience in WooCommerce 3.2
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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