Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Woo and SIDEKICK bring WooCommerce training to your website

    At WooThemes, we believe in empowering users with our software. Together with our users and developers, we want to build the best possible eCommerce plugin with the best possible UX and UI. However, it’s not always easy for someone new to eCommerce to learn to use our plugin. We’re always aiming at making it easier to…

  • 7 years of Woo

    Seven years ago, the cost of a gallon of gas was $3.39, Apple released the first MacBook Air… and WooThemes was born. Indeed, WooThemes is celebrating its 7th birthday! We were founded seven years ago this very week when our three distributed co-founders Mark Forrester, Magnus Jepson, and Adii Pienaar started a company together offering premium…

  • The community takes action at the do_action charity hackathon

    It’s no secret that I love the WordPress community. But when that community looks beyond itself and reaches out to less fortunate individuals, then I really get excited. That’s exactly what happened on Saturday, 20 June down in Cape Town, South Africa. As an organiser for the WordPress Cape Town community, I put together the…

  • Launching Apollo: behind the scenes of our data-driven redesign

    Every now and then, website owners get an “itch” — an unignorable urge to redesign their site. Maybe they think they’re falling behind on current trends, or maybe they just don’t like their layout or theme as much as they once did. So they start over, change things until they’re satisfied… and then wonder why their customers don’t seem excited by the…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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