Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • How to write a WordPress job description

    This is a guest post by Tomaž of Codeable with some useful tips on putting together a job description for your next WordPress project. WordPress is a hugely scalable system with a wealth of documentation and WP extending tools available – use it as “just” a blog, or expand it with various plugins to become…

  • Automate your WooCommerce store

    In today’s technological age, we’re each locked in to a myriad of online services, web-based applications and systems of social engagement such as Facebook, Twitter, Instagram and more. Consequently, many popular services for business are moving online as well, or have parts of their systems that run on web servers around the world. Having synergy…

  • WordPress slideshows have grown up

    [wooslider slideshow_speed=”5.0″ control_nav=”false” slide_page=”wooslider-2-post” slider_type=”slides”] Just over 1 year and 1 month ago, today, we presented WooSlider to the world. Bundled with out of the box slideshows for your commonly displayed content (posts and attached images) as well as custom slides, the possibilities with WooSlider know no limits. Today, WooSlider grows up even more. We’re…

  • Introducing Amazon Pay for WooCommerce

    Over the past few months WooThemes has worked with Amazon to bring you the very exciting Amazon Pay for WooCommerce. As many of you would have followed last month WooThemes had to make some difficult business decisions which led to the price increase of our WooCommerce extensions. So it is with great excitement that we announce…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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