Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Helping Others To Sell Online

    When starting up a small business, there are many channels that need to be secured; sales, marketing and distribution are just a few. Ultimately, getting eyeballs on your product is the most direct channel towards making a sale (conversion). When gaining market share, new business owners often spend time learning how to sell on Amazon,…

  • Case Study: Developing the Cornforth Wilderness Photography Website

    Merrill Mayer runs a Seattle based website development company called Kool Kat Web Designs. In this guest post she writes of the recent work conducted for a photographer – innovatively using WooCommerce to help sell his photos. Jon Cornforth had a dated website that did little to showcase his photography or his exciting tours. He…

  • An Important Update

    The updates to our pricing and business model have received a significant amount of attention over the last few days from our customers, competitors and the general WordPress community. Within the blog post’s comments, on social channels and internally at WooThemes we’ve discussed the repercussions of the decisions we’ve made. There are some things we…

  • A Sustainable Business

    2013 has, so far, been a great year for WooThemes. We turned 5 years old, surpassed 1 million WooCommerce downloads and have more than 100,000 paying customers. We’ve launched more than 80 products and added to our super talented team. All in all, WooThemes is looking extremely healthy. That said, we want to continue creating…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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