Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce Documents, Payment Gateways, Amazon, Oh My!

    This week we’re launching 4 new WooCommerce extensions (including a FREE Amazon payment gateway!). We’ve also got some significant updates to 3 payment gateways. First up is Amazon Pay, the first free payment gateway, brought to you by WooThemes and Amazon.

  • Bob Dunn on Sensei, WordPress Training and “ah-ha” Moments

    In the digital space, there is no greater tool than knowledge. As the industry is ever-evolving, and as new trends, techniques and utilities arise, it’s important to keep up with innovations in the digital space and to ensure one is always at the top of one’s game. I recently had the great pleasure of sitting…

  • Be a Show Off

    You have a website or are looking to set up a new one. You’re furiously writing content, working up a sweat and tirelessly creating amazing blog posts and pages to put all your content out there for the world to view and admire. You’re now ready to choose a design to best showcase this content.…

  • Helping Others To Sell Online

    When starting up a small business, there are many channels that need to be secured; sales, marketing and distribution are just a few. Ultimately, getting eyeballs on your product is the most direct channel towards making a sale (conversion). When gaining market share, new business owners often spend time learning how to sell on Amazon,…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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