Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Developing With WooThemes And WP Migrate DB Pro

    This is a guest post from Brad Touesnard, founder of Delicious Brains — a company building super awesome products for WordPress including the critically acclaimed time-saving developer tool WP Migrate DB Pro.  Let’s say you launched a site for a client a couple of months ago. It’s a store built on WooCommerce and the Canvas theme. The client…

  • Case study: Animal Onesies

    A great case study by Australian Mike Langford on how he quit IT consulting to become a ‘Tigger Trainer’ (as he defines himself in his email signature) selling animal onesies on a WooCommerce powered website. It’s an embarrassing thing to admit on a WooThemes blog, but 9 months ago I thought WordPress was just for…

  • A hot summer selection of new WooCommerce extensions

    Summer has arrived! Over here in the UK we’re experiencing a phenomenon of a heat wave, so, what better way to celebrate than with BBQs, cold beers, and new WooCommerce extensions, right?! Hot off the presses this week we’re releasing some exciting extensions which offer; RMA management (Manage, Sell, Facilitate Easy Returns and Warranties) Automatic…

  • Case Study: BobWP WordPress Online Classes

    5 minutes with WordPress enthusiast and long serving WooThemes customer, Bob Dunn, talking about his latest online classroom helping people build better blogs. I’m a WordPress trainer and coach. I ended up in my current field after years of running a marketing, graphic and web design business. For the last four years, I have spent…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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