Woo news

Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.^* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

^*StoreLeads, January 2026

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WooCommerce in numbers

4M+

live installations*

StoreLeads, State of Ecommerce

34%

of all ecommerce is powered by WooCommerce

StoreLeads, WooCommerce Growth

1336+

official WooCommerce Marketplace products, and growing daily

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide

350+

core code contributors from
around the world

43%

of the web is built on WordPress

W3Techs, Usage statistics and market share of WordPress

*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

How to determine the best online business to start

September 6, 2023

How to launch quickly and turn a profit fast. The proven tools you’ll need, tips to make passive revenue, & the 8 best business ideas you can start today.
TikTok Shop Now Available for Woo Stores

September 6, 2023

WooCommerce merchants in the US and UK can now sync their stores with TikTok Shop for seamless selling to millions of users. Learn how to get started fast!
How to prevent and manage online payment fraud in 2025

August 3, 2023

How your team can spot & stop payment frauds before they impact your WooCommerce store. Common payment scams & tools that can automatically prevent fraud.
WooCommerce and TikTok Invite Merchants to TikTok Shop Beta Program in the U.S.

July 20, 2023

WooCommerce merchants can be among the first to bring their stores to TikTok Shop in the US. How to register for the beta program & reach millions of users.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

Woo customer support

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.