Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, February 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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New consumer data reveals financial confidence slump driving shift to intentional shopping
Global survey of 6,000 shoppers from Woo and Klaviyo reveals the rise of intentional purchasing and what it means for ecommerce brands
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Website performance overtakes inventory management as top Black Friday strategy, Woo survey finds
Survey shows a growing “preparation gap” with larger merchants 3x more likely to use sophisticated strategies, but smaller businesses have the opportunity to catch up
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2025 holiday trends survey: Stores are prioritizing the customer experience this Black Friday
As ecommerce revs up for the holidays, it’s time to prepare. Brand new survey data for Black Friday 2025 stats and trends from your friends at Woo.
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Elavon and Woo expand payments partnership to North America
Expansion furthers Elavon’s leadership in working with ecommerce platforms and independent software providers
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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