Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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AutomateWoo – Refer A Friend 2.5: WhatsApp sharing and more
Today, we’re excited to release some new features and improvements to the AutomateWoo – Refer A Friend add-on in version 2.5. Share via WhatsApp Refer A Friend now includes a Share via WhatsApp feature that allows customers to refer their friends quickly via WhatsApp from a mobile or desktop browser. When the integration is enabled…
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Drive more sales with Pinterest for WooCommerce
If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas. Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get…
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Harness the power of blocks with WooCommerce Bookings Availability
We’re excited to announce the arrival of WooCommerce Bookings Availability, a new add-on extension for WooCommerce Bookings. A long-time request from users on the ideas board, our team has worked tirelessly over the past few months to make it a reality. We hope this gives Bookings users a new way of marketing their availability while…
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Prospress joins Automattic to develop WooCommerce Subscriptions
If you’ve used WooCommerce Subscriptions to sell anything from pet food to nail polish; if you’ve automated your marketing with AutomateWoo; if you’ve tested checkout with Robot Ninja — then you’ve been served by the expertise and passion of the Prospress team. Today we’re excited to announce that Prospress is joining Automattic to work closely…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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