Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, February 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Ecommerce essentials, reimagined
A better checkout. One-click buying. More local payments. We’ve updated some of the core WooCommerce capabilities to help you customize without code, convert more customers, and stay flexible with the world’s best open source ecommerce platform. Boost conversions with modular, modern checkout It’s faster, simpler, and converts 61% higher on desktop than using shortcode. The…
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WooCommerce names Square as preferred POS partner to power omnichannel commerce
Partnership strengthens online and in-person sales for millions of merchants
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How Woo’s support team uses AI to improve the customer experience
Woo uses AI in support and behind the scenes — with a 90% helpfulness score. Here are five changes we’ve made with insight from our AI implementations.
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Affirm and WooCommerce bring longstanding partnership to the UK
WooCommerce merchants in the UK can now seamlessly offer Affirm’s flexible and transparent payment options to consumers
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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