Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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WooCommerce 2.4: meet the Helpful Hedgehog
Today, we’re marking another step in the WooCommerce journey: the release of WooCommerce 2.4, the Helpful Hedgehog. In our last release, we focused on the front-end of WooCommerce and so named the update “Handsome Hippo.” With this update, we’re focused on making store settings more intuitive for store owners by creating a brand-new onboarding wizard,…
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WCEU: A weekend of firsts and the unexpected
WCEU 2015 was my first WordCamp. I was the first to sign up, and I had no clue if anyone would come with me or how many of us would go. As the countdown to Sevilla inched closer, we had a Euro meetup of 12 and a planned Woo house wouldn’t hold us all. Anyone…
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Woo and SIDEKICK bring WooCommerce training to your website
At WooThemes, we believe in empowering users with our software. Together with our users and developers, we want to build the best possible eCommerce plugin with the best possible UX and UI. However, it’s not always easy for someone new to eCommerce to learn to use our plugin. We’re always aiming at making it easier to…
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7 years of Woo
Seven years ago, the cost of a gallon of gas was $3.39, Apple released the first MacBook Air… and WooThemes was born. Indeed, WooThemes is celebrating its 7th birthday! We were founded seven years ago this very week when our three distributed co-founders Mark Forrester, Magnus Jepson, and Adii Pienaar started a company together offering premium…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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