Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Why WordCamps (And Norway) Are Worth It
WordCamps are interesting things. A bunch of people from different corners of the world flung together for the sake of WordPress for a short sharp burst of learning, connecting over good coffee and apples that need washing. Right?
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WooCommerce 2.3: Releasing the Handsome Hippo
I’m excited to announce the release of WooCommerce 2.3 Handsome Hippo. We named this release Handsome Hippo because we wanted to dedicate it to making WooCommerce easier to use. That means moving admin settings around, making the cart page more intuitive, updating the default email styles, and a whole lot more. We decided to share…
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Welcome the Sprightly Springbok: Sensei 1.7.0
Grand news for all the Sensei users out there, it took us slightly longer than anticipated but Sensei 1.7.0 (codename ‘Sprightly Springbok’) is now available! As mentioned on the Woo Dev Blog, Sensei 1.7.0 brings major improvements all round to the speed and performance of your website and we’ve optimised the way Sensei interacts with…
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Talking eCommerce at WordCamp Paris
This weekend Woo represented at WordCamp Paris to meet the French community and share knowledges acquired during the last couple years around WooCommerce and the WordPress eCommerce niche. With 270 attendees on day 1 and 140 the next this WordCamp was a real success with 34 talks presented – some in French, some in English. A quick video…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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