Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooCommerce 2.3: Releasing the Handsome Hippo

    I’m excited to announce the release of WooCommerce 2.3 Handsome Hippo. We named this release Handsome Hippo because we wanted to dedicate it to making WooCommerce easier to use. That means moving admin settings around, making the cart page more intuitive, updating the default email styles, and a whole lot more. We decided to share…

  • Welcome the Sprightly Springbok: Sensei 1.7.0

    Grand news for all the Sensei users out there, it took us slightly longer than anticipated but Sensei 1.7.0 (codename ‘Sprightly Springbok’) is now available! As mentioned on the Woo Dev Blog, Sensei 1.7.0 brings major improvements all round to the speed and performance of your website and we’ve optimised the way Sensei interacts with…

  • Talking eCommerce at WordCamp Paris

    This weekend Woo represented at WordCamp Paris to meet the French community and share knowledges acquired during the last couple years around WooCommerce and the WordPress eCommerce niche. With 270 attendees on day 1 and 140 the next this WordCamp was a real success with 34 talks presented – some in French, some in English. A quick video…

  • WooCommerce and the 2015 EU VAT Changes to Digital Goods

    You may (or may not) have heard by now that the EU are introducing new rules surrounding VAT on digital goods from the 1st Jan 2015. We’ve been aware of these changes for a while now and have been working on some solutions in order to make these changes a little easier to handle. If you’ve not heard about these…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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