Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Onboarding new Ninjas with Sensei LMS: The good, the bad, and the ugly
While WooThemes was still a small company, it was easy to share necessary information with new team members (who we call “Ninjas”) as needed. However, this onboarding process gradually became more difficult as the team grew. Several years ago, some of our team members started compiling a Google Doc with some of the most relevant…
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WooThemes joins Automattic: The beginning of an exciting chapter
Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic. What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your subscriptions and…
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WooThemes goes to LoopConf
Did you know that the entire WooCommerce development team attended LoopConf this past week? LoopConf is a WordPress development conference held in Las Vegas, Nevada, and we had the privilege of attending the very first one. We had an amazing time at Loop. There were great presentations, plenty of time for people to talk to us at our…
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Feeling Lucky? WooCommerce Hits 7 Million Downloads
The number seven is widely considered to be both lucky and significant. You win big in casinos if you see 7s on a slot machine, or get three of them while playing blackjack. There’s Japanese mythology that refers to seven lucky gods, and in Christian tradition it’s the perfect number. Perhaps this explains why we’re feeling so lucky at…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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