Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Storefront 1.4 – now more accessible!

    The ‘accessibility-ready‘ tag on the theme directory at wordpress.org is still quite young, but it’s still a shame to see that in a catalog of thousands of themes, only a handful are considered accessibility ready. It’s probably not the first feature developers consider adding to their theme – we’re guilty of it ourselves. But when you…

  • Woo Workspaces 2015

    When your team works remotely, desks come in all sorts of shapes and sizes. Inspired by this post we decided to give the world a glimpse into what Woo workspaces look like right about now.

  • Storefront Child Theme: Step Into The Boutique

    If you pay close attention to the new themes released over at wordpress.org you may have already noticed that earlier today the first official Storefront child theme “Boutique” went live and is available for download.

  • Why WordCamps (And Norway) Are Worth It

    WordCamps are interesting things. A bunch of people from different corners of the world flung together for the sake of WordPress for a short sharp burst of learning, connecting over good coffee and apples that need washing. Right?

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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