Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WordCamp Providence Roundup – The Flexibility of WooCommerce

    Earlier this year, I was lucky enough to speak at WordCamp Providence about the Flexibility of WooCommerce – my first WordCamp Presentation! Couldn’t make it? Don’t worry, neither could I.

  • A glimpse into the life and times of the remote working WooTeam

    When your colleagues are all spread out across the world one of the ways you get to know them is through extensive social media following and stalking. Instagram is a crowd favourite at Woo and we keep an eye on one another to learn the little things. Take a glimpse, if you like, and also scroll down…

  • The WooTeam at #wceu

    Working remotely means you can go for a long while never actually meeting your colleagues. G+ Hangouts, HipChat, Zoom calls etc are great but there really is nothing quite like realtime. It’s why we have our annual WooTrip and why WooThemes encourage us to attend as many WordCamps and WP MeetUps as we can to…

  • WordPress 4.0: It’s not inside, it’s on top

    I realise that the title of this post won’t mean much to anyone who isn’t a child of the 80s, so here’s a little cultural learning for you – you’re welcome. WordPress v4.0 was released on 4 September with two members of the WooTeam (myself and Mike Jolley) being part of the group of 275…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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