Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Inspiring Social Change for Mandela Day
For those unaware, Mandela Day is a day of inspiration, change and movement for good in the world, inspired by Nelson Mandela. Those wishing to participate in Mandela Day are encouraged to take at least 67 minutes on Mandela Day to take action, inspire change and, as the ethical framework of the day says, to…
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Your Website’s Helping Hand
When launching your website, gathering interest is, arguably, the most important task. If no-one is interested in your website or what you are offering, it is a relatively safe assumption that the business would not be likely to succeed. This realisation, for me, sparks off a few questions; How do I gather interest? Do I…
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Introducing Yotpo Social Reviews for WooCommerce
Justin Butlion is the Content and Social Marketing Manager of Yotpo. Justin loves to blog about ecommerce, online marketing, web development and entrepreneurship. Check out his latest posts or contact him directly at justin@yotpo.com. More and more online stores are turning to product reviews as a way to leverage user generated content to communicate the best…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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