Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Keeping themes On Topic
In today’s world, where the internet is filled with content and so many blogs trying to get their own piece of the signal, it’s important to ensure your content stands out from the rest as the authority on the topic you’re writing about. In short, it’s important to stay on topic. Today, we’re excited to…
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The WooThemes Updater gets an update
We’ve just released the WooThemes Updater 1.1.0, a little over 6 months since it’s first release. A few bugs have been fixed up and we’ve added some new features in we thought you’d like to know about.
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Sensei 1.3.0 – Questioned and Graded
Since the launch of Sensei, our learning management system for WordPress, our aim has been laser-focused on one aspect of the product: enabling the offering of courses. This is Sensei’s core purpose. Keeping this core purpose in mind, our goal when developing Sensei is to ensure the course taking (for your students) and course management…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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