Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Case study: Shultzilla

    Howdy. I’m Jeremy Miller of JAM Creative, a digital communications and branding agency based in New Orleans, LA or NOLA for short. I run JAM Creative with my lovely wife, Aimee Miller. Together we also run a side business called SHULTZILLA, a NOLA-inspired t-shirt shop. We print fun t-shirts that poke fun at what we…

  • Jack of all trades – Presenting “Hustle”

    Hustle is a jack of all trades WordPress theme and today we get to introduce it to you. Designed in-house by Cobus Bester it shares characteristics with the spacious, clean styling of the Shelflife theme that he designed at the start of 2012, and that went down a treat with our community. Hustle has plenty…

  • Docwoomentary

    It’s been a little over a month since the team returned from Cape Town for WooTrip 2012. Whilst it was well documented on Instagram we wanted to give you a little more insight into the behind the scenes of the WooThemes machine. To help humanize the business we entrusted Mr Andy Schar to follow us…

  • WordPress 3.5 has arrived!

    Ladies and gentlemen, the day we have all been eagerly awaiting has finally arrived. WordPress version 3.5 is live and available for download! Packed with exciting new features, WordPress 3.5 is set to take the WordPress community into the next generation of WordPress. Lets discuss your WooThemes goodies and how they relate to WordPress 3.5.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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