Woo news
Woo is the company behind WooCommerce, the ecommerce platform that powers 4M+ stores.* Built on WordPress, WooCommerce empowers anyone to sell anything, with unlimited control over how they build and evolve their business.
Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.
*StoreLeads, January 2026
WooCommerce in numbers
developers, creatives, and builders
supporting WooCommerce merchants worldwide
core code contributors from
around the world
*Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.
Latest Woo news
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Presenting the Function theme: A theme that does what it says on the tin
When it comes to designing and building themes, there are many varying avenues and approaches one can take. A theme can be really detailed and almost over-designed, or it can be clean and minimalist. At WooThemes, we like to craft a fine balance between the two, creating themes that are cleanly and professionally designed, and…
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Woo Subscriptions 1.2
A new version of Woo Subscriptions was released last week, version 1.2. With it came a bunch of great new features to put more power in the hands of store managers wanting to sell subscription products. We hope this post will help store managers get the most out of these new features. The Low-down If…
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WordCamp Cape Town 2012
WordCamp Cape Town once again took place last month, with high hopes of building on the success of last years’ event. This year WordCamp was located in the beautiful surrounds of Kirstenbosch Gardens at the foot of Table Mountain and saw 5 of the WooTeam interacting with the community, including 2 talks, 1 panel discussion…
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WooCommerce themes mean business
Since WooCommerce launched over a year ago, the platform has come to be the eCommerce solution we all know and love. We have, since, launched a collection of themes specifically geared to work with WooCommerce and to help you sell your products and services online. While these themes were specifically WooCommerce-focussed, sometimes you’d want to…
Why people love WooCommerce
Unlimited capability
WooCommerce developers can build 100% custom products as needed. The WooCommerce Marketplace also offers hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.
Woo customer support
WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.
Open source roots
As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.
Ownership over leasing
Woo customers own their site end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.
Brand and logo guidelines
For logos, typography, and guidance on tone, check out our brand guidelines.
Contact the Woo Press Team
Press contact
Please direct all press inquiries to:
press@woocommerce.com
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