Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, September 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,300+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.4%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • WooFramework version 5.5.0 released

    Last week, the entire WooTeam arrived in Cape Town for a week of team building, discussions and a few outings in and around our beautiful city. Now in the new week, with the majority of the team having said their “so long”s and flown back home on the long flights from the southern tip of…

  • The WooTrip recap

    I’m a very proud co-founder today, as I’m sure Magnus and Adii will both agree. The WooTrip has now come and gone and our distributed team of 25, dotted across 7 countries, are making their long way back home from the tip of Africa. We had a very simple goal of this one week trip…

  • Redefining WordPress themes with the “Definition” theme

    Over the years, since WordPress theming became a popular market, the concept of “what should go into the theme” has evolved in various directions; through stages where themes were crisp and minimal, to times where themes were laden with functionality. There is a shift beginning within the WordPress community to begin to unlearn these old…

  • Introducing “Features” and “Testimonials”

    At WooHQ, as the team flies in from around the world for our annual WooTrip, we’re excited to share some new developments with you all, that we are sure you’ll enjoy. One of our aims at WooHQ this year has been to simplify and re-focus. With our ever-growing range of WordPress themes, a large part…

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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