Woo Newsroom

What is Woo?

Woo is the company behind the leading open-source ecommerce platform, WooCommerce, powering 4M+ stores.† Built on WordPress, WooCommerce empowers anyone, anywhere, to sell anything with truly unlimited extensibility, flexibility, and control over how they build and evolve their business.

Launched in 2011 and acquired by Automattic in 2015, Woo is a fully distributed company with employees worldwide.

† StoreLeads, November 2025

WooCommerce in numbers

4M+

live installations.†
 

StoreLeads (using WooCommerce Cart/Checkout),
State of Ecommerce

33%

of all ecommerce is powered by WooCommerce.

StoreLeads, Growth of WooCommerce

1,315+

official WooCommerce Marketplace products, and growing daily.
 

Woo Marketplace

90k+

developers, creatives, and builders
supporting WooCommerce merchants worldwide.

350+

core code contributors from
around the world.

43.2%

of the web is built on WordPress.

W3Techs, Usage statistics and market share of WordPress

†

Regarding third-party measurement: WordPress plugin rules don’t permit the automatic collection of stats and performance data (although some merchants do opt-in to share data). We use third-party measurement tools, including StoreLeads.app and W3Techs, to build an accurate estimate of WooCommerce installations, growth, and geographic distribution.

Latest Woo news

  • Making business SiMPLe

    SMPL is our second release of March and one we are pretty excited about. Given Whitelight’s astounding popularity and sales we wanted another business theme that offered similar functionality, whilst having WooCommerce features built-in that you can easily enable or disable. With that in mind Jay got busy on an idea he had for a…

  • Fork Your Own Dream WooTheme

    Hey it’s Scott, a WooNinja that wants to let you know it’s possible to build your dream theme with WooThemes.  In the forums, I try and help out with theme issues and customizations but we can’t delve too deep into more extreme customizations.  Long before working as a WooNinja, I was one of the users…

  • Teaser alert

    Behind the scenes at WooHQ there is lot’s of activity across many exciting projects that we’re dying to share with you. Unfortunately, we can’t share all of them at once… what would you have to look forward to then!? We will give you a glimpse of two of the feature-rich new themes we are working…

  • Back to Blogging

    It’s been a long time since we released a theme that was designed to be “just” a blog, as we’ve focused on business, magazine and WooCommerce themes for the most. Enter Drawar, a slick blogging theme designed by Lennart Ziburski that lets you put the focus back on your content.

View more Woo news

Why people love WooCommerce

Unlimited capability

WooCommerce developers can build 100% custom products as needed. In the WooCommerce Marketplace, you’ll find hundreds of extensions and themes that personalize and extend the capabilities of WooCommerce stores.

A global, creative community

WooCommerce has a worldwide community of developers, builders, and creatives ready to help anyone build an online business that scales.

Open source roots

As a freely downloadable plugin for WordPress, WooCommerce has always been a part of the open-source community. Democratizing commerce is at our core.

Ownership over leasing

Woo users build and own their shop, end to end, with a 100% open-source platform, unlimited hosting options, and total control over their shopping experience.

Brand and logo guidelines

For logos, typography, and guidance on tone — visit our brand and logo guidelines.

Brand guidelines

Contact the Woo Press Team

Press contact

Please direct all press inquiries to:
press@woocommerce.com

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