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More Than a Pet Project: The Story Of Dogs Meow Subscriptions

November 22, 2018 - 12 Comments

What happens when the brick and mortar shop you were banking on becomes obsolete? Reinvent yourself with a new eCommerce venture, of course!

For Chris Hugo, founder of Dogs Meow, launching a pet food subscription business was his way of adapting to a changing market. “I spent my life running the family business of DVD rentals,” he says. “As you might have guessed, it’s not the most sustainable business.”

To support his two young kids and three dogs, Chris needed to find a business idea that would keep them all happy. If it could involve animals, then even better.

The homepage of dogsmeow.co.za

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From Non-Profit to Retail Startup: How the World Wildlife Fund is using eCommerce for Good

September 27, 2018 - 5 Comments

As we learn more about the environmental impact of the clothing industry, many online retailers are cleaning up their manufacturing practices to be more ethical and sustainable. In the case of the World Wildlife Fund (WWF), being kind to the earth came first and has been driving their initiatives since. And it’s no different for their recent foray into eCommerce, which reflects their commitment to promoting eco-friendly choices thanks to a well-designed product and an equally slick online shop.

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Keep Your Eye on The Prize: The Story of Mariener Eyewear

August 23, 2018 - 4 Comments

They say necessity is the mother of invention. For Dutch entrepreneur Marien Klootwijk, this rings true: In 2012 he needed to replace an expensive pair of sunglasses, was disappointed with the selection within his price range available in The Netherlands, and was inspired to launch Mariener Eyewear.

From clear vision to competitive company

Even in the beginning, Marien had a clear idea of what his company was about. “Mariener offers no-nonsense eyewear with a clean, high-performance design at entry-level prices,” he says.

Representing The Netherlands in his branding was also important, demonstrated by generous splashes of orange, the national color of the country, throughout his website.

A page on the Mariener Eyewear website

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How a Jewelry Shop Owner Found a Niche to Grow Her Brand

July 10, 2018 - 11 Comments

For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.

Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.

Tiny Tags

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How Two Insect-loving Entrepreneurs Built a Business on Bugs

June 12, 2018 - 6 Comments

Neil Whippey and Shami Radia, the founders of Eat Grub, are on a mission to “change the way the West eats”. With their successful eCommerce business, this London-based duo is promoting insects as a sustainable and nutritious source of food – one delicious snack at a time.

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10 Ways to Make Your Next WooCommerce Sale

March 29, 2018 - 7 Comments

Every new shop builder has the same goal: to make money from their eCommerce site. However, the first few transactions can sometimes be the most difficult to make since these are the sales that put your strategy, your store, and your patience to the test.

Luckily, the early days of any business offer the perfect opportunity to listen, learn, and experiment with different sales tactics. To help you get started, we’ve compiled ten ways to make your next sale with WooCommerce that will help you now and throughout the lifetime of your online store.

Let’s put some wind in your sales.

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