Pro4mance is an Australian sports nutrition company that specializes in manufacturing products specifically for athletic endurance. The company was founded to bring athletes research-backed, Australian-made products at the highest quality, and at competitive prices that could not be found in retail outlets.
The Pro4mance range of sports nutrition products includes several flavors and styles of powdered drinks and gels. The products are simple to use, and complement each other before, during, and after endurance sports.
According to CEO Andrew Jacobs, Pro4mance is about more than the products:
We aimed to change the endurance sports nutrition industry. We didn’t just want to make products and sell them — we wanted to build a community for athletes, who could interact and benefit from using a product range that was specifically developed for endurance sports.
The website was designed and built by the Australian agency Online Store Guys, who have become local experts in the utilization of WooCommerce. The site uses a highly customized design with our Storefront theme as its framework.
Read on to learn more about how Online Store Guys helped Pro4mance create a store suited to their specific needs.