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Five of the Top ecommerce Fears – And How Your Business Can Allay Them

July 31, 2014 - 1 Comment

So you’ve found a great product, put together an awesome business/marketing plan, and built a beautiful ecommerce store – yet sales figures are far from envisioned, and conversion rate is low.

What could have possibly gone wrong?

Despite the breakneck growth of ecommerce in recent years (projected to reach an astounding USD 1.5 trillion for B2C ecommerce in 2014 alone); the typical consumer still sees online shopping through a stigma-tainted view of substantial perceived risk and uncertainty.

Understanding, addressing and helping overcome these inherent consumer fears of ecommerce is often the key towards changing their (lack of) purchasing decisions, and ultimately garnering success for your store.

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