For many retailers, the holidays are responsible for a substantial portion of annual sales. And, this year, experts predict holiday spending will rise by about 3.7% to over $1 trillion.
With the organic reach of social media on the decline and so many competitors trying to reach the same customers, be prepared to spend some money on advertising if you want to make the most of the season.
But effective ads require a lot more than simply promoting a few of your normal posts on social media. You should have a firm grasp on the benefits of the products you offer and understand how they impact your target audience. Then, you can stand out from the competition by creating relevant, memorable ads that drive customer actions.
Consider the following nine tips for designing great holiday ads and maximizing their impact.