WCPay 1.0 Launch

The WooCommerce Blog

Tips, tricks and eCommerce inspiration from WooCommerce experts.

Get access to customer-only benefits

Winning others over: announcing WooCommerce.com

July 3, 2016 - 51 Comments

Today marks an important milestone for our team: WooCommerce finally has its own home.

We’ve moved our site over from WooThemes.com to WooCommerce.com to provide focus for our team, clarity for our customers and to reflect what has become Woo’s core business.

Read on to learn some of the history behind WooCommerce and what motivated this change in our site.

Continue Reading

47 three-month-old Automatticians, and the future

October 7, 2015 - 17 Comments

Back in May we announced we were joining the Automattic family. After much paperwork and addressing all the legalities, we officially closed the WooMattic deal on July 1st, which makes us three-month-old Automatticians!

Here’s a little of what has been happening behind the scenes, and what’s next for Woo.

Continue Reading

WooThemes joins Automattic: The beginning of an exciting chapter

May 19, 2015 - 263 Comments

Today marks the beginning of the next exciting chapter in our journey as WooThemes. The short and sweet of it – we are joining the Automattic family! Read more about this from WooThemes co-founders, Mark and Magnus and from Matt Mullenweg of Automattic.


What does this mean for our customers? If you’re using WooThemes products (extensions, themes, or other) your subscriptions and experience will continue as before and there is no reason to worry. In the coming weeks and months you can expect business as usual from WooThemes, now with the added power of Automattic behind everything we do. For support, continue to reach out to us in the same way you always have done.

What does this mean for our team? The Woo ninjas are not going anywhere! They’ll continue working all around the world, with exciting opportunities for learning and growth through the cross-pollination of Automattic’s and our engineering, support and marketing teams.

Continue Reading

A year in review for WooThemes

December 12, 2014 - 16 Comments

December is nearing an end and it’s time to reflect on another mammoth year filled with so many memorable and noteworthy moments. At Woo HQ there is a good buzz in the air and we’re looking forward to rest and good food with family and friends over the festive holidays.


Continue Reading

Doing action

July 31, 2014 - 3 Comments

woothemes-careersIt’s been three weeks since our birthday and we’re all slowly recovering from the sugar overload. Apart from eating cake our team got busy with some impressive WordPress contributions.

Team work

  • Cobus worked on the WordCamp Cape Town 2014 site which is now live.
  • Hugh has been hard at work putting together a WordPress Charity Hackathon event. The idea is simple – as a community we will spend one day building brand new WordPress sites for 9 deserving charities that are based in Cape Town. We will start and complete every site on the same day and, at the end of it, the 9 charities will each have an awesome new online presence so that they can get on with what they do best. The exciting thing that has stemmed from this is that many WordPress people around the world have shown an interest in replicating the idea in their home town / country. More on this soon. Hugh also worked on some WordCamp Cape Town 2014 planning, and submitted some plugin updates. Three cheers for Hugh.
  • Warren, Matty, Bryce, Dwain, Stuart, Dan, Kai, Claudio, Erica, Maria and Michael all dove into the support forums helping out with installation, theming, CSS and plugin queries.
  • Maria reviewed the support handbook as part of the Make WordPress initiative.
  • Mike Jolley submitted some core patches.
  • Claudio and Mike released updates for their free plugin.
  • Patrick sat in on a wordpress-dev chat, tested a customizer patch, and added multilingual forms to his plugin.
  • Remi translated a codex.

Continue Reading

Keep your finger on the pulse

July 14, 2014 - 94 Comments

There’s been a flurry of activity at WooThemes this month. Canvas child themes, our birthday celebrations, the announcement of WooCommerce conference, and now a hugely exciting release that hopefully comes as a welcomed surprise to most of you. A WooCommerce iPhone app for storeowners.

Continue Reading

We are six

July 9, 2014 - 78 Comments

Today is our birthday. Our sixth birthday. Simply to survive is an accomplishment for tech companies of today and we’re grateful and proud that over the last 2191 days we’ve managed to grow and mature within this wonderful ecosystem known as WordPress.

The past year has been filled with more milestones, accolades, and explosive growth than ever before and, naturally, no shortage of growing pains.

Continue Reading

Important information for all WooThemes Customers

May 9, 2014 - Leave a comment

Over the past 3 days we have had a handful of reports of fraudulent activities on customer’s credit cards. We take these matters very seriously and immediately investigated each case to try and determine any pattern and the severity of any potential breach.

It must be made clear that we do not store any credit card details on our site, nor does WooCommerce, which makes this investigation that much more difficult to pin point.

Steps we’ve taken:

  • We contacted Sucuri who have conducted a code & security audit
  • We requested a full review by our host and payment gateway
  • We updated our SSL certificate
  • As a pre-cautionary measure we changed our payment gateway to a completely offsite payment method – being PayPal Express.

Continue Reading

It’s time to sell your time

May 6, 2014 - 165 Comments

Today marks a significant milestone in the journey of WooCommerce. In 2011, we created an eCommerce plugin that allowed you to sell just about anything – physical, digital, variable or affiliated products. That plugin is now used across 260,000 websites, powering over 12% of all online shops. Now with our latest extension you can sell one more vitally important thing. Your time.

Meet our latest extension

Your time is your most valued resource so why not have the opportunity to set up a website that allows you to sell and manage it? WooCommerce and the WooCommerce Bookings extension now offers you a wealth of resources to sell time or date based bookings. If you didn’t watch the video above, we suggest you do. We hope it gets you as excited for this next chapter of WooCommerce and truly demonstrates it’s diverse usage possibilities.

Continue Reading

WordPress E-Commerce Conversion Optimization 101

April 2, 2014 - 9 Comments

ecommerce-optimize-wordpressIt’s not enough to build an e-commerce site, cross your fingers, and hope people will visit it. It’d be pretty nice if that were the case but unfortunately, it isn’t. Rather, you need to do some legwork if you want to rack up the number of people that visit your site. And you need to do even more legwork if you want to see those visitors actually enter your sales funnel and convert by making a purchase.

By running your e-commerce site on WordPress, you have a large selection of tools available to you that will make optimizing for conversion easier. However, identifying the right tools for your store and your specific needs can feel like a challenge. This is especially the case if this is your first foray into the world of e-commerce.

Continue Reading

Beginner Bloggers: How To Get Started With WordPress (A Quick and Easy Guide)

March 25, 2014 - 6 Comments

There’s a lot of advice out there when it comes to getting started with blogging.

That advice is frequently aimed at those looking to start a self-hosted website using software from WordPress.org, which may be more work than you’re looking for at this stage.

Continue Reading

13 countries

March 24, 2014 - 11 Comments

WooThemes is a lean and fast moving organisation organism, but as our community grows so does it’s demand on our resources, and in turn our team. We’ve been under strain since WooCommerce 2.1 dropped, but thanks to our extremely agile development team and our hard-working support team we’ve coped very well.

We’re a constant work in progress though, and always wanting to improve internally and externally – upgrading products, lowering response times, and building an awesome company culture. As a management team we’ve dedicated a large part of the last couple months re-engineering our team. The most significant evidence of this is the new names and faces you might have met over in our support rooms.

Continue Reading

6 Dead Simple Security Rules Every WordPress User Needs to Know – Part 1

March 20, 2014 - 6 Comments

Today’s guest post is from Brennen Byrne. He’s the CEO at Clef, a company which has developed mobile app that replaces usernames and passwords with your smartphone.

Security can be a hard and scary topic especially for new users. The details are technical, getting them right is tricky, and one mistake can lead to disaster.

WordPress has an amazing security team working hard to protect their nearly 75 million sites, but at the end of the day, you’re the one who is responsible for the security of your site. If you get hacked, you’re the one to pay for it.

So what can you do to protect yourself without getting into all of the messy stuff? Here are 3 simple Rules to keep your site safe

Continue Reading

How to Avoid Getting Overwhelmed as a Startup WordPress Developer

March 13, 2014 - 8 Comments

overwhelmed WordPress developerWhen first starting out as a WordPress developer, it’s easy to feel frustrated and overwhelmed. There is simply a lot to keep track of with regards to site customization and this can make it difficult to determine what elements you should use and what ones you should avoid.

You may even be tempted to use as many relevant plugins and widgets as possible, but doing so can slow down site performance. Slowing down performance is a major deterrent to visitors, so it all comes down to your best judgment. And that can put the pressure on.

Continue Reading

Why Every Blog Should Have an Archives Page (And What Should Go On It)

February 21, 2014 - 3 Comments


As bloggers we focus a lot on the here and now – we want to keep our readers up to date on the latest developments in our niche and stay ahead of the curve. But some of the best blog posts offer value over longer periods of time.

The nature of blogging favors today, today, today – not yesterday. But days bygone can still provide useful content to your readers, and the best way to make such posts available is through an archives page. In this post I’ll explain why you should embrace archives and how you can do it.

Continue Reading

4 Simple Ways to Boost Email Signups to Your Blog (That You’re Probably Not Doing)

January 27, 2014 - 9 Comments

email signupsWhen you run an online business, it’s important to blog regularly.

Of course, you know this already. Without a blog, it would be very difficult to get leads. Blog posts are one of the ways through which online entrepreneurs get people to signup to an email list. And your email list gives you access to a lead’s inbox, which is an important place to be.

Continue Reading

WooCommerce - the most customizable eCommerce platform for building your online business.

  • 30 day money back guarantee
  • Support teams across the world
  • Safe & Secure online payment