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Lessons from Successful Online Store Owners

June 2, 2020 - Leave a comment

Entrepreneurship is exhilarating — fun, humbling, rewarding, monotonous, and entertaining, all at the same time. It causes you to work more hours than you ever intended but also provides the flexibility to get the most out of life. 

WooCommerce brings WordPress’ goal of democratizing publishing to online store ownership, providing everyone with the opportunity to pursue their passion and turn it into a revenue stream. But every entrepreneur has things they wish they knew before starting their store: things they’d do differently and lessons they’d pass on to help others avoid the same mistakes. 

We took a minute to talk with four entrepreneurs in four different industries who all left successful careers to pursue a dream of running their own business. We asked them about how they got started, why, and what they’ve learned along the way.



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The Pros and Cons of Starting a Dropshipping Business

February 20, 2020 - Leave a comment

If you’re considering dropshipping, you’re certainly not alone. At the beginning of 2020, searches for “dropshipping” hit an all-time high, according to Google Trends.

The concept is simple: you list products for sale on your site. The products themselves are manufactured and held by a third party. When someone places an order, the third party ships them directly to the consumer.

The ability to add inventory without having to deal with production, stocking, or fulfilling orders may seem like a dream. And the success of well-known brands that were built on dropshipping, like Wayfair, make it all the more tempting. 

But is dropshipping worth it? Let’s explore some of the advantages and disadvantages to help you make the best decision for your business.



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How to Prepare Your Online Store for Black Friday and Cyber Monday

November 16, 2019 - Leave a comment

Black Friday and Cyber Monday mark the beginning of the holiday shopping season in America, but fewer people than ever are lining up in front of big-box retailers. Instead, they’re avoiding the crowds and shopping online.

In 2018, Cyber Monday was the biggest eCommerce sales day in U.S. history, with $7.9 billion in revenue. This is a huge opportunity for online stores!

But with this opportunity comes massive competition. To be successful this Black Friday, you need to consider more than the deals you offer and the products you stock. You need to make sure that your website is prepared to handle the increase in traffic, that users hear about deals and can easily find what they’re shopping for, and that there are tactics in place to follow up with them and create loyal fans of your brand for years to come. 



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Reach More Customers with Pinterest and Google Shopping

October 1, 2019 - 4 Comments

Whether you’re a veteran store owner or you’ve just begun to list your products online, one of the most critical elements to your success is visibility. Your goal should be to reach as many shoppers as possible in the right place and at the right time – when they’re actively shopping! 

Before the Internet, a physical storefront with heavy retail foot traffic was perhaps the most critical piece to drawing crowds of shoppers. Then, you might hope to draw more attention to your store by advertising using magazines, newspapers, or even television. 

Though the same outlets still exist today, the Internet has broadened the number of places where stores can compete for attention and draw potential customers. And with a lower barrier to entry than magazine or TV ads, many store owners face the temptation of registering for every single one. 

Unfortunately, with each opportunity comes added work and longer hours. Many marketing professionals suggest that instead of spreading yourself thin over as many platforms as possible, you should instead focus your efforts on mastering a few.

Two of the best platforms for finding new retail customers are Google Shopping and Pinterest. As with anything, they still require a dedicated, steady effort to achieve profitable results. But with the help of two of WooCommerce’s most powerful extensions – Google Product Feed and Pinterest for WooCommerce – you can now sync your online store with Google Shopping and Pinterest and manage everything from your WooCommerce dashboard. There’s no need to log in and manage each one individually!

Let’s take a look at how to get your products seen on Google Shopping and Pinterest using these two extensions.



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The Importance of Keeping Bookings and Appointments On Your Site

September 27, 2019 - 1 Comment

Anyone running a business that relies on scheduling customers knows how painful managing appointments over the phone can be. An automated system that allows clients to book, cancel, or reschedule online makes the process much easier.

What might not be obvious, however, is how important it is for customers to book appointments directly on your website, rather than using an external platform. 



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How to Improve Bounce Rate

September 10, 2019 - 2 Comments

To run a successful online store, you not only have to attract the right audience to your site – you have to capture their attention and persuade them to purchase. 

One key indicator of your site’s performance in this area is its bounce rate. 

What is bounce rate? 

Bounce rate is the percentage of people who land on a page of your site and then leave without visiting any other pages. This metric can tell you a lot about how well your site is doing in engaging potential customers. If your bounce rate is really high, it could be a clear indication that you’re not doing a good job capturing their attention, which means you have a much lower chance of persuading them to purchase. 



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