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eCommerce Couponing Pitfalls and How to Avoid Them

September 20, 2018 - 8 Comments

Everybody loves coupons – but too many coupons and discounts devalue your brand.

When a store overuses coupons, it’s often a sign of an inferior product or a marketing person who’s out of ideas. It can also send the message that you don’t believe in your products, and they’re not worth what you’re charging.

The best approach on coupons? Use them as a way to drive desired behaviors or to reward customers. Our friends at PHLEARN, the number one Photoshop and photography tutorial website in the world, gave us some good tips based on their vast experience running a successful education platform.

Driving behavior

Encourage customers to perform the actions you want by showing them the way
Encourage customers to perform the actions you want by showing them the way
(Photo credit: Dover Air Force Base)

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How to Use Coupons and Email to Drive Customer Retention

September 19, 2018 - 15 Comments

Creating coupons with WooCommerce is straightforward, and coupons are effective tools to market your store and products, convert visitors into customers, and retain loyal shoppers.

But how exactly do you use them to drive revenue and customer loyalty? Here are some tried and tested customer retention tactics with coupons.

Start by collecting email addresses

Collect email addresses using MailChimp for WooCommerce
MailChimp and WooCommerce play well together

Do you have email addresses for your store visitors? Collecting them is the first step to a good email marketing strategy: One of the most effective ways to market coupons and stay in touch with your customers is through email.

MailChimp for WooCommerce is your ally here. MailChimp is loved by marketers because it makes life easier. It also offers more than just email marketing tools — for free! Let’s learn how to use MailChimp to display a popup window offering your customers a coupon in exchange for their email.

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How to Create Coupons with WooCommerce

September 18, 2018 - 14 Comments

Coupons are a great way to attract new customers and get loyal ones to come back for more.

WooCommerce includes simple yet powerful coupon functionality that fits most stores’ needs right out-of-the-box — which means you can start offering coupons with WooCommerce in just a few clicks.

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