If Pinterest isn’t already part of your marketing playbook, you’re missing out on an opportunity to tap into a highly-engaged community. Over 250 million users log in each month, actively looking for inspiration and new ideas.
Pinterest for WooCommerce is a new extension that creates a seamless, secure connection between your store and Pinterest. Get set up in minutes, and start driving sales from Pinterest users as they discover your products.
What is Pinterest, and why does it matter for eCommerce?
Pinterest is a social network that enables you to share and discover visual content, such as images and videos. It’s a bit like sharable bulletin boards: You can pin interesting or relevant content to thematically-organized boards.
Many people use Pinterest as a visual mood board to plan an event (such as weddings or parties), a space, or a creative project. It’s also a great place to explore your own interests – from recipes to tattoo ideas, you’ll find boards full of inspiration.
Branded content with visual appeal finds a comfortable home on Pinterest. Users are open to exploring what brands have to share, and product photography features prominently.
Around 70% of “pinners” say that they use Pinterest to discover new products. Pinterest also drives more referral traffic than other social platforms (33% more than Facebook, 71% more than Snapchat, and 200% more than Twitter).