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Three Essential Follow-Up Emails Every WooCommerce Store Needs

April 9, 2020 - 5 Comments

As a WooCommerce store owner, you not only need to find new customers, but you need to make the most of the ones you have. You know you’ve got great products, but it often takes more than just great products to keep customers coming back to buy more.

The world’s going through significant changes and your customers have a lot of distractions and concerns. This doesn’t mean that you should go quiet; instead, it’s more important than ever to follow up with customers. They’ll appreciate the reminder or hearing a brief message from you. 

Fortunately, with AutomateWoo, you can create automated email workflows that will lead people back to your WooCommerce site again and again.

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7 Ways to Engage Customers with Post-Purchase Email Automation

April 2, 2020 - Leave a comment

When someone purchases from your store, you have the opportunity to communicate with your customer in a way that both delights them and makes them more likely to buy from you again.

According to advisory firm Bain & Company, increasing customer retention by just 5% boosts profits by 25% to 95%. Why? Because it’s anywhere from five to 25 times more expensive to acquire new customers than to keep current ones. It makes sense: you don’t have to spend time and resources finding new customers — you just have to keep existing ones happy.

Convincing someone to make their first purchase can be difficult, but once they’ve started doing business with you, they’re much more likely to come back. This is called the “foot in the door” philosophy, and it’s why post-sale emails are so effective.

Here are seven ways to engage customers with email after a sale. Best of all, you can automate these emails to nurture customer relationships (and repeat purchases!) with minimal time on your part.

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Rise Marketing Co: Why WooCommerce Is Our Go-To Solution

March 5, 2020 - Leave a comment

Author: Kahl Orr is an entrepreneur, web developer, and the founder of Rise, a digital agency that specializes in web design. Rise builds high-end, custom websites and apps for national brands.

I’ve always been enthusiastic about coding. In 7th grade, I launched a successful arcade website,Venom Arcade, that made a few hundred dollars a month through AdSense ads. At the time, I thought it was a lot of money! And it foreshadowed my future career.

In high school, I took computer science courses and won a few programming competitions with the American Computer Science League. Later, I enrolled at Penn State University, but when I wasn’t being challenged enough, I left to pursue hands-on work and landed a job as a web developer with a small company. 

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Tax Tips to Save Money in 2020

March 3, 2020 - Leave a comment

There’s one thing all WooCommerce store owners have in common: the responsibility to file and pay taxes. A yearly inconvenience? Yes — but it’s also a great opportunity to review best practices and find new ways to save money.

Proper tax preparation and best practices can have a major impact on your bottom line. In fact, Forbes reported that over 90% of US business owners overpay on their taxes! Why? Because taxes are complicated. The tax code in the US, for example, is over 70,000 pages long. Yes, seventy thousand pages.

While we can’t summarize 70,000 pages worth of information, we can take a look at the most useful and common ways to legally reduce your tax liability.

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