Mobile App Refresh Campaign [Banner] 2024

Introducing WooExperts, our new verified developer program

Written by Nicole Kohler on October 9, 2015 Blog, News.

May 2022 update: The WooExpert Program has been relaunched! We’ve completely revamped the program to include new and improved features that help agencies grow. Find out more in The WooExpert Program is Back: Exclusive Opportunities to Grow Your Agency.


For quite some time, the best way for someone looking to connect with a developer or agency specializing in Woo products was to visit our Affiliated Woo Workers page. Here, we listed numerous experts that could be contacted to assist with store setup, custom theme development, and so on.

However, there were problems with this setup. It was long and difficult to search. We also offered very little information on what each expert offered, examples of their work, or how to get in touch with them.

We wanted to offer those searching for a trusted expert an easier way to find and sort through prospective developers or agencies. We also wanted to give experts a better way to list their skills, show their work to potential customers, and receive support from us here at Woo.

With all this in mind, today we’re introducing the WooExperts program, which makes it easier than ever to connect with the very best experts offering their services.

Introducing the new WooExperts program.
Introducing the new WooExperts program.

Read on to learn a bit more about why we revamped the program, how things have changed, and what WooExperts can offer you if you’re a developer or agency with Woo expertise.

What’s a WooExpert?

A WooExpert is a vetted and verified developer or agency specializing in Woo products.

That might sound a little vague, so we’ll elaborate. To be accepted into the WooExperts program, a developer or agency has to:

  1. Have knowledge of WooThemes and/or WooCommerce
  2. Have experience with Woo products
  3. Have examples of customers utilizing WooThemes and/or WooCommerce in their portfolio

Each expert that applies to the program, regardless of the tier they apply for (more on that in a second) is carefully reviewed for this criteria. If they meet it, they’re accepted and listed. If they don’t, they aren’t.

Goodbye Affiliated Woo Workers, hello WooExperts

Before the WooExperts program came into existence, you might have seen our Affiliated Woo Workers page. Here, we basically listed every developer or agency that asked to be here, regardless of their experience.

These pages ranged from incredibly detailed to minimal at best. You couldn’t filter by expertise (for example, if you wanted a WooCommerce expert vs. someone to customize a theme) and location filtering was also an issue.

What an Affiliated Woo Worker's profile page looked like.
What an Affiliated Woo Worker’s profile page looked like.

We knew we needed a change. We needed to give our customers a reliable, accurate way to find an expert in their area who specialized in what they wanted help with.

We also wanted to get better at filtering our listings. There are plenty of companies who “dabble” in WooCommerce, but if we listed them all we’d have hundreds of pages. It made more sense to only list the ones who had experience, and were serious about partnering with us.

From these two desires — to make the customer experience easier, and to list true experts — the WooExperts program was born.

Here’s what a listing looks like now:

Hello there, WooExperts.
Hello there, WooExperts.

One of the biggest changes, and one of the things we’re proudest of, is the addition of an on-page portfolio. Customers will be able to browse an expert’s latest work right from the site. Also, our experts can add the work they’re proudest of, complete with details about the project, and we’ll display a live view of the homepage for all to see.

An example showcase site created by one of our very own WooExperts!
An example showcase site created by one of our very own WooExperts!

How to find a WooExpert

Want to find an expert to lend a hand with your upcoming project? Easy peasy.

Head over to our WooExperts page and click that green “find an expert” button.

Your journey starts here.
Your journey starts here.

From this next page, you can filter by location and specialization (for example, WooCommerce, WooThemes, Sensei…), or simply browse through all the available experts. You can also see the experts we’ve featured for their standout work.

At the moment, with the program just having launched, we only have a few select experts available to browse. However, in the coming weeks, we expect these pages to fill up quite quickly. 🙂

If you’re considering reaching out to an expert for help with a current or upcoming project, we encourage you to check back again here soon!

How to get listed as WooExpert

Are you a developer, agency, or WooCommerce expert who wants to join the program? Brilliant! We’d love to hear from you.

WooExperts has two membership tiers: silver and gold. Each tier has its own perks and benefits, from a dedicated account manager to WooConf discounts to a special monthly newsletter with previews and first dibs on Woo news.

WooExperts is something we plan to build on and grow long-term. It symbolizes our commitment to the developers and agencies who use WooCommerce, and are part of this great community. We will be dedicating these, and even more, resources to this program as time goes on.

To learn more about all the perks of becoming a verified expert, head on over to our Join WooExperts page. Ready to sign up? Fill out the form and we’ll get in touch with you shortly.

Finding the right match is easier than ever

It’s our hope that with the overhaul to this program, it will be much easier to match experts with the customers who need them.

Whether you’re in need of a partner to help you set up a WooCommerce store or want to list your agency so potential clients can contact you, WooExperts is the perfect solution for you. Check it out and let us know what you think!

Have any questions about the WooExperts program? Or any feedback or suggestions for us? The comments are open and we’d love to hear from you, whether you’re a potential expert or a customer.


14 Responses

  1. seoemportoalegre
    October 11, 2015 at 3:39 am #

    is a great program i have really interesting
    congratulation WooTheme for the initiative

    • Michael
      October 19, 2015 at 11:52 pm #

      Thank you!

  2. LittleBizzy
    October 12, 2015 at 10:00 am #

    This is awesome news! Our team has been hoping for something like this for a while now. We do think the program should entail a certain degree of competency testing, however, as it comes across as a sort of quality endorsement to end-users a la Google Adwords certification.

    As we are focused on managed WooCommerce (WordPress) hosting, do you also plan to include “expert” web hosts in your program that prioritize things like WC loading speed and security?

    Cheers from the LittleBizzy team 🙂

    • Joe
      October 12, 2015 at 1:51 pm #

      I agree with LittleBizzy. You should have some sort of competency testing.

    • Michael
      October 19, 2015 at 11:52 pm #

      We have a WooCommerce hosting page here 🙂

  3. Heather Acton
    October 13, 2015 at 6:38 am #

    Can you tell us more about what a typical referral looks like? Are the projects solely development or are some full strategy/creative/development projects? Overall this program sounds great, but most projects we take on are full engagements and not just development, so would be great to know if the potential clients are in need of the full range of help or just coding.

    • Michael
      October 19, 2015 at 11:40 pm #

      Great question. The projects are not solely development. It’ll depend on the customers requirements and how well detailed the descriptions are in the profile. All WooExperts should have a full description of the services being offered so we can better refer customers to companies that make sense to them.

  4. Robby
    October 13, 2015 at 9:52 pm #

    Interesting! What does the qualification process look like beyond the yearly fee? I like the fee as a pre-qualifier, but is there a difference between Gold, Silver, and Standard beyond the yearly?

    • Michael
      October 19, 2015 at 11:51 pm #

      Hi Robby. It’ll depend on the services being offered. A few of the things we look at is if you’ve developed plugins, code review, ticket history, adhering by WordPress GPL, where you’re based, number of WooCommerce sites built or experience with, and many other things.

  5. Mike
    October 22, 2015 at 5:38 pm #

    Any ideas as to how long the verification / qualification process takes? We applied a couple weeks ago and haven’t heard anything back. No email confirmation that our request was received. No replies to our support tickets either.

    I think it’s great that you have an actual program now with official badges, but I’m curious as to what value the different expert levels give to Woo customers? The only difference I see now between the badge levels are the amount experts have to pay in order to get them. Other than that, is gold really any better for a Woo customer than standard?

    I would have loved to have seen levels based on certain criteria (# of customers/projects, quality of code, review/rating averages, size of projects, test scores, etc.).

  6. Judd Dunagan
    October 22, 2015 at 9:48 pm #


    We have been waiting for this to happen and cannot wait to partner up.

    Warm Regards!

    Judd Dunagan

  7. Susan Metz
    October 23, 2015 at 9:37 pm #


    We submitted the form to apply for the program a few weeks ago but we haven’t heard anything back. What’s your average review time? Thanks!

    • Nicole Kohler
      October 24, 2015 at 1:00 am #

      Hi Susan, our team was at our yearly team meetup last week and we are reviewing applications now. We’ll get back to you ASAP — applications are reviewed in the order in which they’re received. Apologies for the short delay 🙂

  8. Brad Dalton
    October 25, 2015 at 8:22 am #

    Big demand for WooCommerce experts. Great opportunity for Developers who love WooCommerce to specialise and get more exposure.