Display shopper prices in their local currency with Adaptive Pricing from Stripe

Selling across borders just got simpler. The Stripe Adaptive Pricing feature automatically displays checkout prices in the shopper’s local currency, so international shoppers in over 150 countries see a price they recognize before they pay. The rate is locked through settlement, meaning shoppers pay exactly what they see at checkout. Merchants settle in their base currency as usual.

This is particularly useful for stores that sell internationally but operate in a single currency. Instead of configuring exchange rates or managing multiple currency settings, merchants enable Adaptive Pricing, and Stripe automatically manages the conversion. Because prices are presented in local currency, Adaptive Pricing also unlocks payment methods that require local currency to transact — such as iDEAL in the Netherlands — making popular regional payment options available without manually configuring multiple currencies.

A small conversion fee (typically 2–4%) is applied to the shopper’s transaction. Refunds use the original conversion rate, so the amounts always match.

Adaptive Pricing is available in the official Stripe for WooCommerce extension when the Optimized Checkout Suite is enabled. 

Learn more.

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