MailPoet 5.26.0 lets you target shoppers by the exact product variation they bought and act the moment a contact opts out. The release also adds Cloudflare Turnstile on signup forms and subscriber-limit warning emails.
You can now build dynamic segments around specific product variations — not just the parent product. A customer who bought the “Large / Blue” variant can land in a different campaign than someone who bought “Small / Red,” so your follow-ups match what each shopper actually purchased.
Pair that with a new automation that fires the moment someone unsubscribes. Trigger a win-back offer, send a feedback request, or alert your team right when a contact opts out — no more finding out after the fact.
This release also adds a couple of conveniences worth knowing about. Cloudflare Turnstile is now an option on your signup forms — a lighter-touch way to block spam signups without making real shoppers solve a visual puzzle — and MailPoet now emails you when your site is approaching its subscriber limit, so a hard cap never catches you by surprise. Post notifications can now be scheduled weekly or monthly across multiple days, and dates throughout MailPoet follow your WordPress date-format and week-start settings.
One behavior change to note: deleting a WordPress user no longer deletes the linked subscriber. The subscriber is simply unlinked from that user and kept on any other lists they belong to.
How to get it
Update to MailPoet 5.26.0. Variation segments are available when you build a dynamic segment, the unsubscribe automation appears under MailPoet > Automations, and Turnstile can be enabled under MailPoet > Settings > Advanced.