Build your store with Purple, a free WooCommerce block theme
Purple 1.0 is now available: a free theme built by Woo that lets you design your store visually in the WordPress Site Editor.
Ready-made store templates: Start with layouts for your homepage, product catalog, product pages, cart, checkout, and order confirmation, then adapt them to your store.
Reusable patterns: Add pre-designed sections for product collections, hero images, reviews, and more. Replace the sample content and rearrange the blocks to build your pages.
Your brand’s look: Adjust colors, typography, and spacing in Styles, and edit headers, footers, and page layouts through Appearance > Editor.