Posthog Integration for WooCommerce

Why PostHog Analytics?

See the full customer journey, not just pageviews

PostHog gives you product‑grade analytics for your WooCommerce store, combining quantitative and qualitative data in one place.

• Generous free tier: Start with a strong free plan that’s more than enough for most small and growing stores.
• Visual funnel builder: Map every step from product view to purchase and instantly see where shoppers drop off.
• Built‑in A/B testing & feature flags: Experiment with pricing, layouts, and messages while safely rolling out changes.
• Advanced SQL and dashboards: Go beyond canned reports with powerful SQL queries, custom metrics, cohorts, and dashboards.
• Session replay and heatmaps: Watch real user sessions and see where customers click, scroll, and get stuck.
• Acquisition tracking: Understand which channels, campaigns, and UTMs are actually driving profitable sales.

PostHog is a full analytics platform for product teams; this extension turns your WooCommerce store into a first‑class data source for it.

Plug‑and‑play analytics for WooCommerce, powered by PostHog

Connect your WooCommerce store to PostHog in minutes. Automatically track ecommerce events, power conversion funnels and A/B tests, and unlock deep customer insights — all without writing code.

• Zero‑code, plug‑and‑play WooCommerce-to-PostHog integration.
• Automatic tracking for product views, carts, checkout, and purchases.
• Clean event data for funnels, A/B tests, and advanced SQL analysis.
• GDPR‑ready with privacy controls and admin exclusion.
• Lightweight, performance‑friendly implementation.

Why this extension?

Turning WooCommerce into a truly data‑driven growth engine usually means hand‑rolling tracking code, deciding which events to send, and keeping everything up to date as your store changes. This extension removes that friction by wiring your store directly into PostHog with an opinionated, production‑ready event model. Key actions such as product views, add‑to‑cart events, checkout starts, completed orders, and coupon usage are all captured automatically and sent to PostHog in a clean, structured format.

Because everything is configured from a familiar WooCommerce settings screen, you don’t need to touch your theme or write JavaScript snippets. Simply connect your PostHog project, choose your tracking preferences, and your store begins streaming high‑quality analytics data that is immediately usable in funnels, A/B tests, dashboards, SQL queries, and reports.

Key capabilities

Once this extension is active, your WooCommerce store starts behaving like a first‑class product analytics source. Every important step in the customer journey, from browsing the shop and viewing categories to adding items to the cart and completing checkout, is recorded with rich context. Events carry detailed information about products, orders, carts, and customers, so you can analyze not just whether someone converted, but what they bought, how much they spent, and how their behavior compares to other segments.

This structured data flows straight into PostHog’s tools. Funnels show exactly where people drop off between viewing a product and placing an order. A/B tests help you compare different versions of product pages, pricing strategies, or checkout layouts. Cohorts and advanced SQL let you explore questions such as which campaigns bring in the highest‑value customers, how repeat buyers behave compared to first‑time purchasers, and which product categories drive the most revenue over time.

At the same time, this extension is careful about performance and privacy. Scripts are only loaded when needed, data collection is optimized to minimize overhead, and you can control what is tracked. Email addresses can be hashed for privacy, administrators are excluded from tracking by default, and you can selectively enable or disable specific event types or PostHog’s autocapture features to match your compliance requirements.

How it works

Getting from installation to actionable insights is designed to be straightforward. After installing and activating the extension, open your WooCommerce settings and add your PostHog project API key and API host, whether you are using the US or EU cloud or a self‑hosted instance. Once those details are saved, the extension begins sending events from your store to PostHog without further configuration.

You can then fine‑tune the behavior to match your needs. Within the settings, you decide which events to track, how user identification should work for guests and logged‑in customers, and whether to enable features such as autocapture and page view tracking. From that point onward, you work entirely inside PostHog to build funnels, set up A/B tests, create dashboards, run SQL queries, and watch session replays powered by the data streaming from your store.

Practical use cases

In day‑to‑day use, this integration opens up several high‑impact workflows. You can build a funnel from product view to add to cart to checkout start to order completed and immediately see where most shoppers abandon the process. You can then experiment with different checkout layouts, copy, or incentives using PostHog’s A/B testing and feature flags, relying on the extension’s events to measure which variation performs better.

Marketing teams can trace acquisition performance from first click to revenue by combining UTM parameters and traffic sources with order and customer data. It becomes easy to compare channels based on conversion rate, average order value, and lifetime value rather than just clicks. Store owners can identify high‑value segments, such as customers who repeatedly buy from certain categories or respond well to specific promotions, and then tailor campaigns accordingly.

Tracked events and what they mean

• Product and catalog views: Track when someone views a single product, the main shop page, category pages, or tag archives, along with product IDs, SKUs, names, prices, categories, tags, image URLs, and product URLs. This shows which products and sections attract attention and how browsing flows into product detail views.
• Cart views and cart state: Record visits to the cart page and capture a snapshot of the cart: items, quantities, prices, discounts, totals, and currency. This helps you understand how many users progress from browsing to cart review and what typical baskets look like.
• Add to cart actions: Capture every add‑to‑cart event, whether triggered by standard buttons, AJAX requests, or URL parameters. Each event includes the product and variation added, quantity, price, and the updated cart context so you can see what drives intent and where intent stalls.
• Checkout started: Fire an event when a customer begins checkout, including cart contents, order totals, shipping, taxes, discounts, and currency. This is the key step for building funnels that show the drop‑off between cart and checkout completion.
• Order/purchase completed: Send a rich purchase event when an order is successfully placed, with line items, totals, shipping method, tax amounts, applied coupons, and more. These events underpin your revenue analytics, conversion funnels, and cohort calculations.
• Coupon usage: Track when coupons are applied, including the coupon codes and their context, so you can evaluate which promotions actually drive incremental, profitable sales versus just discounting orders you would have received anyway.
• User identification events: Automatically identify logged‑in users and associate guest sessions once an email address is provided at checkout or in an order. This ties product views, cart actions, checkouts, and purchases into complete journeys you can explore in PostHog profiles, cohorts, and funnels.