87% of consumers in the UK and the US find ads more trustworthy with the Trustpilot logo and star rating than without.
— Sirkin Research, “Trustpilot’s Impact on Advertisements”, September 2018
Trustpilot for WooCommerce
Trustpilot is an open-to-all reviews platform where customers are heard by businesses, and where businesses can earn consumer trust. Grow your business with genuine content that comes directly from the people who matter most — your customers.
Trustpilot’s integration for WooCommerce lets merchants trigger service and product review invitations to customers automatically. Use our TrustBox tool to drag and drop reviews and ratings widgets on your site at key conversion points.

Use this extension to select settings for automated service and product review invitations.

Drag-and-drop review widgets onto your WooCommerce storefront.
Grow a trusted brand
- Automatically invite your customers to share feedback at the ideal moment. More authentic content generated from your customers helps drive your SEO ranking and increases traffic to your site.
- Trustpilot is one of the world’s most visited sites, powered by 70 million reviewers, which means your business profile page can frequently appear on the first page of search engines.
- Grow on Google with verified reviews that count toward Google Seller Ratings. Collect fresh product reviews to enhance your product pages and qualify for review snippets in organic search.

Increase conversions and grow your revenue
- Turn real reviews into real conversion drivers. Showcase your review content across your website when shoppers are actively looking to make a purchase decision.

- Get customers talking by sharing your reviews — in paid ads, email, social, and more. Give potential buyers the confidence they need throughout their journey.
- Highlight your reviews in ad creatives without needing design skills (or even an in-house designer) with Trustpilot’s Image Generator..

Increase customer retention and maximize lifetime value
- Learn from customers to optimize what works and identify areas for improvement. See trends in buyer sentiment to optimize across product inventory, customer service, shipping, price, and more.

- Prove that you take customer feedback seriously to turn first-time buyers into repeat customers, and repeat customers into your best advocates. See customer retention grow an average of 13%.
- Keep buyers coming back with an ever-improving product selection. Product Attributes ratings help you understand your products from your customer’s point of view.
How Trustpilot combats fake reviews
Integrity matters — yours and ours. Custom fraud-detection software and a full-time Content Integrity Team help protect your brand and the Trustpilot platform from fake reviews.

A vast majority of Trustpilot reviews are genuine and a reflection of a real buying experience. But fake reviews do exist, and we have a tool to find them. Our custom-built software runs 24/7, helping to detect suspicious reviews and remove those identified as fake.
Our global Content Integrity Team works with our fraud detection software to take action against fraudulent behavior or misuse of our platform. If you flag a review, they’ll investigate it.

Get started with a free account
Whether you’re just getting started or you’re already an expert at engaging and building trust with your customers, we can help. Whatever your company size and needs, Trustpilot gives you the power to get close to your customers, use their insights to create ever-improving experiences and drive your business forward.
A free account gives businesses the tools needed to start collecting, managing, and showcasing reviews:
- Automate 100 service or product review invitations per month.
- Invite past customers to leave a review.
- Use two TrustBox widgets to showcase review count and invite reviews on-site.
- Respond to reviews.
- Drive Google Seller Ratings.
- See basic performance reports.
- Receive support via email and Trustpilot’s Support Center.
Sign up for a Standard Plan to upgrade your profile page, invite more customer reviews, access the Customer Success team, learn from detailed review analysis, use more TrustBox widgets onsite, produce marketing assets, and get the option to upgrade with add-on modules.
Learn more about Trustpilot’s plans and add-on modules.
Installation
- Download the Trustpilot Reviews for WooCommerce extension.
- In your store’s WP Admin dashboard, navigate to Plugins > Add New.
- Install and activate the extension.
- Set up automatic review invitations.
- Add a TrustBox widget to your store.