User Roles Based Price for WooCommerce

WooCommerce User Role Based Pricing – Wholesale & B2B Pricing Made Easy

If you’re running a WooCommerce wholesale store, a B2B shop, or a membership-based website, our User Role Based Price plugin lets you set custom prices for each user role — no coding required.

This WooCommerce role-based pricing plugin gives you full control over pricing per customer group, tiered pricing, and dynamic discounts, ensuring each user sees the correct price automatically. Whether you want to offer wholesale rates, VIP discounts, or special pricing for different membership levels, this extension handles it all — seamlessly integrated into your WooCommerce product editor.

Why Use WooCommerce Role Based Pricing?

• Set Fixed Prices per User Role: Wholesale, VIP, reseller, or any custom role.
• Automatic Percentage Discounts: Apply discounts automatically for wholesale or premium customers.
• Supports Variable Products: Works perfectly with single and variable products.
• WooCommerce Block Theme Compatible: Fully compatible with modern block-based WooCommerce themes.
• Clear Discount Display: Show sale prices with strikethrough and discount badges.

Features

Our WooCommerce wholesale and B2B pricing plugin allows you to manage pricing flexibly and efficiently.

• Role-Based Pricing: Set custom prices for any WordPress user role (Administrator, Customer, Editor, or custom roles).
• Flexible Pricing Options
  • Fixed Prices: Assign regular and sale prices per role.
  • Percentage Discounts: Apply additional discounts on top of existing prices.
• Smart Price Display
  • Shows sale price with regular price strikethrough.
  • Displays discount percentage badges.
  • Supports accurate decimal pricing.
• Accordion Interface: Manage role prices with an easy-to-use collapsible interface in product edit pages.
• Role Management: Create, edit, or delete user roles directly from the settings page.
• Validation & Accuracy: Ensures sale prices are always lower than regular prices for correct discounts.
• Cart & Checkout Integration: Applies role-based pricing automatically at cart, checkout, and order summary.
• Full Product Variation Support: Assign pricing per role for variable products.

Advantages

• Boost Sales & Retention: Reward loyal customers, wholesalers, or VIP members.
• Save Time: Manage all pricing from the product page, no coding required.
• Accurate Discounts: Percentage discounts calculate automatically.
• Professional Display: Front-end badges and strikethroughs make discounts clear.
• Flexible for Any Business: Perfect for B2B, wholesale, membership, or tiered pricing strategies.

How It Works

1. 1. Manage Roles (Optional): Create or edit custom roles via WooCommerce → Role Pricing → Settings.
   2. Set Role Prices: Open a product → Role Pricing tab → choose Fixed Price or Percentage Discount.
   3. Save & Publish: Role-based prices apply automatically to logged-in users.

1. Cart & Checkout: Prices update dynamically based on user roles, showing discounts.

Pricing Logic

• Fixed Price: Role-specific regular and sale prices applied directly.
• Percentage Discount: Applies discount to sale price or regular price. Displays original and discounted prices with a badge.

Use Cases

• B2B shops supplying retailers at discounted rates
• Wholesale e-commerce stores
• Membership sites offering VIP or subscriber discounts
• Multi-tier pricing stores (Retail / Wholesale / VIP / Dealer)
• Stores needing role-specific pricing logic

WooCommerce Wholesale Pricing Features Comparison