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Derek DeYoung

DerekDeYoung.com sells original canvas art pieces, art reproductions, and merchandise featuring Derek DeYoung’s signature aquatic life artwork using a WooCommerce store. The Derek DeYoung artwork and products such as apparel, drinkware, and phone cases are popular among fishing and outdoor enthusiasts.

Advant Interactive’s challenge was to take DeYoung’s existing online store and make all of the products easy to find and easy to customize. Advant was able to design a beautiful WooCommerce store to host their expansive catalog of merchandise as well as craft a robust backend using several customized WooCommerce extensions that could handle all of their unique store requirements.

Derek DeYoung’s original artwork can be purchased from the new online store as well as canvas, metal, and giclee reproductions. DeYoung’s artwork is also printed on merchandise such as drinkware, phone and tablet cases, and apparel. For these different types of products, Advant used WooCommerce extensions including Variation Swatches and Photos, Composite Products, and Product Bundles. Customers can now choose different phone case designs and see what they will look like on their chosen phone model, order drinkware bundles, and more.

Advant Interactive also built a custom extension specifically tailored to DeYoung’s wholesale needs. Advant found that the Dynamic Pricing extension only covered some of what DeYoung needed; there was no ability to set individual wholesale prices for variable and composite product bundles. With Advant’s help, DeYoung is now able to provide their wholesale buyers with discounted prices for different phone and tablet case types and drinkware bundles.

Derek DeYoung’s WooCommerce store uses more than 10 WooCommerce Extensions with customizations in order to match their exact business needs. Advant Interactive specializes in working closely with discerning clients to build fully functioning, highly customized WooCommerce solutions fitting each store’s unique requirements.


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