Gnarly is a cutting-edge nutritional health company that is committed to manufacturing the best, the cleanest, and most effective supplements. All their products are formulated with the highest grade ingredients. Gnarly’s products don’t contain any GMOs or added hormones, and only natural sweeteners are used to create each great flavor. Gnarly wanted a powerful sales website that looked just as great as it functioned. Their online WooCommerce store was already up and running, but felt it was time for an update. Advant accepted Gnarly’s challenge and not only designed a brand new site, but optimized the existing site at the time and streamlined the supplement ordering process for the new site. Customers can skip browsing through product pages by choosing their product flavors straight from the homepage. The site’s drop-down megamenu also provides customers with some quick facts about each product before making the decision to view the full product page. Creating their signature Gnarly Stack as a customer is effortless — the site uses the Composite Products extension to allow customers to choose their product and flavor for each section of the Stack. Once the customer has made their way to the cart, the ordering funnel is created by eliminating some of the top navigation links to encourage the customer to remain in the checkout and complete their transaction. The checkout process wraps up quickly with the help of the One Page Checkout extension. The site is also integrated with Shipstation for efficient fulfillment and shipping as well as Infusionsoft to keep track of customer orders and correspondence. Advant Interactive specializes in creating customized and engaging WooCommerce solutions. Advant was able to design and build a beautiful and fully functional WooCommerce store fitting Gnarly’s unique business needs.